Description

Professional video segments are moving towards digital, HD, file-based and multimedia ecosystems, and these factors will drive continued demand for video nonlinear editing solutions globally. However, this market is highly concentrated with over 50 percent held by two companies, Apple and Adobe. Any strategic change in product innovation or pricing by either can significantly alter the growth trends and market landscape. This research service covers the Broadcast, Post-Production and Professionals segments; and provides an in-depth discussion of market drivers and restraints, regional analysis, competitive analysis, revenue forecasts, and technology trends. The study period is 2009-2016 with the base year as 2011.