Apple’s HEVC Adoption to Drive Hikes in Encoding Costs Requiring Cloud Hardware Acceleration
Apple’s HEVC Adoption to Drive Hikes in Encoding Costs Requiring Cloud Hardware Acceleration
In a Fragmented Market, Content Owners Must Decide if They Need to Support Three Codecs (H.264, H.265, and VP9) Going Forward
RELEASE DATE
25-Oct-2017
25-Oct-2017
REGION
North America
North America
Research Code: 9849-00-72-00-00
SKU: EM00275-NA-MR_20976
$1,500.00
In stock
SKU
EM00275-NA-MR_20976
Description
For the last 10 years, H.264/AVC has been the dominant video codec used for streaming but with Apple adopting H.265/HEVC in iOS 11 and Google heavily supporting VP9 in Android, a change is on the horizon. Next year the Alliance for Open Media will release their AV1 codec which will again improve video compression efficiency even further. The end result is that the codec market is about to get very fragmented. As a result of these developments in the codec market, content owners, broadcasters, and OTT providers are starting to see a massive increase in encoding costs.
Table of Contents
For the last 10 years, H.264/AVC has been the dominant video codec used for streaming but with Apple adopting H.265/HEVC in iOS 11 and Google heavily supporting VP9 in Android, a change is on the horizon. Next year the Alliance for Open Media will release their AV1 codec which will again improve video compression efficiency even further. The end result is that the codec market is about to get very fragmented. As a result of these developments in the codec market, content owners, broadcasters, and OTT providers are starting to see a massive increase in encoding costs.
No Index | No |
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Podcast | No |
Author | Dan Rayburn |
Industries | Entertainment and Media |
WIP Number | 9849-00-72-00-00 |
Is Prebook | No |