Description

This insight provides an overview of GDPR, as companies that need to comply should by now be well aware of its implications. In addition, the report focuses on why it is best for companies to view this regulation less as a restriction on data usage, or a curtailing of legitimate customer relationship management (CRM) practices, as some companies do, and more as an opportunity to do right by customers and to build stronger relationships with them. The paper looks at where companies can find the positive side of GDPR; and what SAP Hybris, including solutions from Gigya—now a part of SAP—is doing to help companies comply, improve their businesses, and build those relationships.