Executive Summary

• Executive Summary

Introduction

• Introduction

Aims and Objectives

• Aims and Objectives

Managing Healthcare Quality

The Advent of Control

• Managing Healthcare Quality

The Results of Change

• The Advent of Control

The Quality Paradigm

• The Results of Change

The Marketing of Healthcare Products

• Introduction
• Product Usage
• Health Technology Assessment
• Treatments
• Disease Management
• Evidenced-Based Medicine
• Treatment Definition: Guidelines; Protocols and Pathways
• Departmental Activity: Work Flow
• The Global Environment; Needs Assessment and Planning
• Total Quality Control
• Solutions; Treatments and Packages of Care
• Treatment "Manufacture"
• The Management of Innovation

The Role of Information Technology

• The Marketing of Healthcare Products

Summary

• The Role of Information Technology

The Aims of the Chapter

The Impact of the EU

Healthcare Technology Assessment

Reimbursement

Provider Amalgamation

The Role of Planning

Information Technology Initiatives

Introduction

Pharmaceutical Companies

Medical Product Companies

Pharmaceutical Wholesalers

Pharmacies

Healthcare IT Companies

Healthcare Providers

Consultancy Companies

Opportunities and Strategies for European Companies

General Strategic Imperatives

Case Studies

Medical Product and Service Companies

Winners and Losers

Market Leadership