Future of Car Retailing in Europe and Benchmarking of OEM Strategies
Future of Car Retailing in Europe and Benchmarking of OEM Strategies
In-store Digitalization and Online Integration to Improve Sales for Dealerships
11-Nov-2016
Europe
$4,950.00
Special Price $3,712.50 save 25 %
Description
Car manufacturers have been struggling to survive not only due to their competence gaps in envisioning the retailing future, but also because of their weaknesses in identifying the recovery actions needed to bounce back to profitability when it comes to retailing. This study discusses in detail about the different retail store mix strategies that European original equipment manufacturers (OEMs) are using to pioneer the digitization of automotive retailing. Strategies include launching digital showroom concepts, which are accessible on technology platforms including computers, tablets, and cell phones and revamping existing showrooms for retail and aftersales segments.
Table of Contents
Executive Summary—Snapshot of Automotive Retailing
Executive Summary—Customer Experience Across Touch Points
Executive Summary—Automotive Dealership Segmentation
Executive Summary—Automotive Digital Retail Formats
Beyond Digital Marketing to Digital Retailing
Digitization Transforming Car Retailing KPIs
Rockar Hyundai
Executive Summary—Components of Digital Showrooms
Key Findings and Future Outlook
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Methodology
Automotive Dealership Segmentation
Automotive Dealership Segmentation and Technology Terminology
Toyota Motor Europe
Toyota Europe Retail Initiatives—Highlights
Hyundai Motor Europe
Hyundai Motor Europe—Highlights
Volkswagen Group Europe
Volkswagen Group Europe Retail Initiatives—Highlights
Ford Motor Europe
Ford Retail Initiatives—Highlights
General Motors Europe
General Motors Europe—Highlights
Groupe PSA’s Europe Retail Push to Pass
Groupe PSA Europe—Highlights
Benchmarking Digital Retail Strategies of OEMs
Digital Footprint
Key Takeaway OEM Retail Strategies
Pendragon
Emil Frey
Sytner (Penske)
Key Takeaway Dealer Retail Strategies
CarSpring—The 100% Online Used Car Marketplace
Cargiant—The Online and Offline Connect
carwow—Aggregator Beyond Compare
Key Takeaway Online Aggregators Retail Strategies
Key Conclusions
Key Findings and Future Outlook
The Last Word—3 Big Predictions
Top 5 Growth Opportunities
Legal Disclaimer
Market Engineering Methodology
Abbreviations and Acronyms Used
Related Research
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Popular Topics
No Index | No |
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Podcast | No |
Author | Isaac Abraham |
Industries | Automotive |
WIP Number | MC84-01-00-00-00 |
Is Prebook | No |