Future Of Car Retailing in the Indian Automotive Industry
Future Of Car Retailing in the Indian Automotive Industry
More Automakers are Expected to Use Online and Digital Modes to Complement Traditional Sales
RELEASE DATE
09-Sep-2014
09-Sep-2014
REGION
South Asia, Middle East & North Africa
South Asia, Middle East & North Africa
Research Code: 9AB2-00-06-00-00
SKU: AU01166-SA-MR_17398
$1,500.00
In stock
SKU
AU01166-SA-MR_17398
Description
This Market Insight finds that car companies in India will increasingly apply an omnichannel strategy to help market and sell their cars to customers. New cars will be sold via a number of channels, leveraging existing dealer networks and new flagship stores, as well as online and mobile channels. Since 2006, about 4,500 new cars were sold online. India has the potential for implementing the "online retailing” concept in its automotive industry as the Internet caters to all kinds of social groups. Internet usage in rural areas remains a challenge, but rural areas show potential for the automotive industry.
Table of Contents
Key Findings
Definition of eRetailing
eRetailing Landscape in India
Top Online Retailers
Internet Users in India
eRetailing Model for Passenger Cars
Lead Management Adopted by Skoda India
Funnel Management Adopted by Automotive OEMs
Customer Contact/Care Programme Adopted by General Motors India
Key OEMs in New Car eRetailing
New Automotive Retail Channels
New Auto Retail Formats in India
Integration of Social Media and Retailing
Social Trends Impacting Retail
Traditional and Virtual Car-buying Sales Processes
Payment Options for Online Retailed Cars
Delivery of Online Retailed Cars
Customer Touchpoints
Digital Touchpoints and Multichannel Retail
Off-store Digital Lead Generation Channels
Customer Touchpoint Examples
Car Configurators
Conversion Ratio Scenario
Conversion Ratio Comparison
Digital Touchpoints of a New Customer Journey
Customer Journey
Online-Offline Aspects in Automotive Customer Lifecycle
Case Study—Audi Online Retail
Case Study—Audi Online Retail (continued)
Case Study—BMW Digital Retail
Case Study—Mercedes-Benz Digital Retail
Case Study—Maruti Suzuki Online Retail Programme: Dil Se
Case Study—Skoda Online Retail
Case Study—Flipkart Online Retail Strategy
Case Study—Tata Value Homes Online Retail
Online and Digital Auto eRetailing
Future Role of Dealers
Key Conclusions
Legal Disclaimer
The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Related Research
Popular Topics
This Market Insight finds that car companies in India will increasingly apply an omnichannel strategy to help market and sell their cars to customers. New cars will be sold via a number of channels, leveraging existing dealer networks and new flagship stores, as well as online and mobile channels. Since 2006, about 4,500 new cars were sold online. India has the potential for implementing the online retailing” concept in its automotive industry as the Internet caters to all kinds of social groups. Internet usage in rural areas remains a challenge, but rural areas show potential for the automotive industry.
No Index | No |
---|---|
Podcast | No |
Author | Neelam Barua |
Industries | Automotive |
WIP Number | 9AB2-00-06-00-00 |
Is Prebook | No |