Harnessing Social Media for Social Customer Care
Harnessing Social Media for Social Customer Care
Strategies to make Social Media an effective Customer Care channel
RELEASE DATE
25-Jan-2013
25-Jan-2013
REGION
North America
North America
Research Code: 9857-00-31-00-00
SKU: IT00132-NA-MR_01126
$1,500.00
Special Price $1,125.00 save 25 %
In stock
SKU
IT00132-NA-MR_01126
Description
The contact center industry has been pushing the use of social media for over three years. However, adoption of social media as a fully-developed channel has not kept up with the hype. Now, with the help of vendors marketing into this space, customer contact organizations are developing this new channel, using intelligence gleaned from it across the organization. This Market Insight explores the challenges and best practices involved when turning social media into “social customer care” as part of a corporate social media strategy.
Table of Contents
Introduction - The Rise of the Social Media Channel
Key Social Media Themes
Supplier Responses
Recurring Challenges
Summary and Recommendations
Popular Topics
The contact center industry has been pushing the use of social media for over three years. However, adoption of social media as a fully-developed channel has not kept up with the hype. Now, with the help of vendors marketing into this space, customer contact organizations are developing this new channel, using intelligence gleaned from it across the organization. This Market Insight explores the challenges and best practices involved when turning social media into social customer care as part of a corporate social media strategy.
No Index | Yes |
---|---|
Podcast | No |
Author | Brendan Read |
Industries | Information Technology |
WIP Number | 9857-00-31-00-00 |
Is Prebook | No |