Integrating Social Media into CRM
Integrating Social Media into CRM
Strategies and Tactics for Incorporating Social Comments and Influence into Customer Value
RELEASE DATE
01-Oct-2013
01-Oct-2013
REGION
North America
North America
Research Code: 9857-00-40-00-00
SKU: IT00146-NA-MR_01140
$1,500.00
Special Price $1,125.00 save 25 %
In stock
SKU
IT00146-NA-MR_01140
Description
The growth of social media is shaking up corporate customer relationship management (CRM) strategies. It is prompting firms to reconsider the customer referral value component in customer value as it allows customers to expand their social networks beyond their immediate circles of family, friends, colleagues, neighbors, and acquaintances. Companies must then apply tools like social network analysis and social influence scoring to measure and assess social impact on CRV and ultimately CV, or “Social CRM” in their CRM strategies.
Table of Contents
Popular Topics
The growth of social media is shaking up corporate customer relationship management (CRM) strategies. It is prompting firms to reconsider the customer referral value component in customer value as it allows customers to expand their social networks beyond their immediate circles of family, friends, colleagues, neighbors, and acquaintances. Companies must then apply tools like social network analysis and social influence scoring to measure and assess social impact on CRV and ultimately CV, or Social CRM in their CRM strategies.
No Index | Yes |
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Podcast | No |
Author | Brendan Read |
Industries | Information Technology |
WIP Number | 9857-00-40-00-00 |
Is Prebook | No |