Mobile Commerce Management: Where the Revenue Meets the 'Road Feel'

Mobile Commerce Management: Where the Revenue Meets the 'Road Feel'

RELEASE DATE
06-May-2011
REGION
North America
Research Code: D564-00-05-00-00
SKU: IT01852-AP-MR_11607
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$2,450.00
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SKU
IT01852-AP-MR_11607
$2,450.00
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Description

Mobile commerce management, the subject of this report, is where customer experience “road feel” meets the revenue aspirations of mobile marketers in a way that Stratecast believes can also put CSPs back in the driver’s seat.

Table of Contents

Introduction

Mobile Marketing: Shortest Path to Consumers' Hearts (and Wallets)?

Helping Retailers and CSPs Close the Deal

Mobile Commerce Software Platform Supports Retailers

CSPs Not Central to Mobile Ecosystem? AT&T Bids to Differ

Stratecast - The Last Word

About Stratecast

Mobile commerce management, the subject of this report, is where customer experience road feel meets the revenue aspirations of mobile marketers in a way that Stratecast believes can also put CSPs back in the drivers seat.
More Information
No Index Yes
Podcast No
Industries Information Technology
WIP Number D564-00-05-00-00
Is Prebook No