Managing the Public Power of Social Media
Managing the Public Power of Social Media
Social Media could Hurt Companies If they are not Careful with It
RELEASE DATE
16-Jul-2013
16-Jul-2013
REGION
North America
North America
Research Code: 9857-00-37-00-00
SKU: IT00138-NA-MR_01132
$1,500.00
Special Price $1,125.00 save 25 %
In stock
SKU
IT00138-NA-MR_01132
Description
The defining characteristic of social media is that the conversations that take place on this channel are public. It is this value that gives the social channel its power, but it is one that poses risks to organizations, their employees, and their customers. Social media practices, laws, and regulations that touch on the public nature of this channel are continually evolving. There are several methods that organizations can use to manage the impacts of the public conversation dimension in social media.
Table of Contents
Introduction-Public Conversations the Defining Social Media Characteristic
Public versus Private Conversations, and Anonymity
Managing Employees' Social Comments
The Risks Factors from Social Media Conversations
Ensuring Effective Public Social Conversations
Summary
Popular Topics
The defining characteristic of social media is that the conversations that take place on this channel are public. It is this value that gives the social channel its power, but it is one that poses risks to organizations, their employees, and their customers. Social media practices, laws, and regulations that touch on the public nature of this channel are continually evolving. There are several methods that organizations can use to manage the impacts of the public conversation dimension in social media.
No Index | Yes |
---|---|
Podcast | No |
Author | Brendan Read |
Industries | Information Technology |
WIP Number | 9857-00-37-00-00 |
Is Prebook | No |