Description

CRM has quickly become an enterprise initiative. Rarely do organizations embark on any customer facing initiative without understanding how the entire enterprise will benefit and what procesess will be impacted. How can applications from in different functional areas be implemented to work together? What are the types of integration projects companies are focused and what best practices have been developed? This Insight will discuss these and other critical issues on how the integration of CRM applications can be as transparent as the organizations customer-centric processes.