Self-Care is Still Customer Care: Time Warner Cable's On-Line Customer Acquisition and Care Strategy
Self-Care is Still Customer Care: Time Warner Cable's On-Line Customer Acquisition and Care Strategy
RELEASE DATE
15-Nov-2008
15-Nov-2008
REGION
North America
North America
Research Code: D563-00-7B-00-00
SKU: TE02692-AF-MR_14322
$2,450.00
Special Price $1,837.50 save 25 %
In stock
SKU
TE02692-AF-MR_14322
Description
Discussions of Customer Experience Management (CEM) are often centered on Assurance and measuring the quality of a service each time a customer uses it. While Assurance is one of the daily measurements of CEM, Time Warner Cable is focused on making the customer experience highly personalized and consistent, and measuring the experience across all interactions regardless of whether they occur over the Web, e-mail, chat, or phone.
Table of Contents
Introduction
Implementing Self-Care
Time Warner Cable Updates Its On-Line Strategy
What it Means to the Market
Stratecast - The Last Word
About Stratecast
Popular Topics
Discussions of Customer Experience Management (CEM) are often centered on Assurance and measuring the quality of a service each time a customer uses it. While Assurance is one of the daily measurements of CEM, Time Warner Cable is focused on making the customer experience highly personalized and consistent, and measuring the experience across all interactions regardless of whether they occur over the Web, e-mail, chat, or phone.
No Index | No |
---|---|
Podcast | No |
Industries | Telecom |
WIP Number | D563-00-7B-00-00 |
Is Prebook | No |