Strategic Outlook on MirrorLink and Tethered Smartphone Solutions in North America and Europe

Strategic Outlook on MirrorLink and Tethered Smartphone Solutions in North America and Europe

Tethered Solutions are Becoming Front and Center in the Connected Car Market

RELEASE DATE
17-Nov-2014
REGION
North America
Research Code: MA1F-01-00-00-00
SKU: AU00053-NA-MR_08607
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$3,950.00
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Description

This strategic insight covers the adoption and outlook of MirrorLink and its tethered solution competitors in the North American and European automotive infotainment market. The success of the connected car will be essential for OEMs, and making a driver's experience as seamless as possible will be assisted by tethered solutions. While maintaining a strict focus on driver distraction, software giants are beginning to enter the vehicle and allow drivers to conveniently connect their smartphone to their vehicle. Frost & Sullivan analyzes the top tethered participants and how the various OEM partnerships will play out over the next 5 to 10 years.

Table of Contents

Key Findings

Connected Vehicle Industry

MirrorLink—A High Level Overview

Tethered Solution Offerings

Tethered Solution Forecasts

Current and Future Strategies and Challenges

Connected Vehicles—A Global Perspective

Smartphone Use in the Vehicle

Driver Distraction

Conclusions and Predictions

Research Scope

Research Aims and Objectives

Key Questions This Study Will Answer

Research Background

Research Methodology

MirrorLink—A High Level Introduction

MirrorLink Overview

MirrorLink as a Universal Standard

MirrorLink App Partnerships

MirrorLink Roadmap

MirrorLink Structure

MirrorLink Strategies in Europe

MirrorLink in North America

MirrorLink—Key Market Drivers and Restraints

Market Drivers

Drivers Explained

Market Restraints

Restraints Explained

Smartphone Forecast

Smartphone OS Penetration—North America

Smartphone OS Penetration—Europe

Apple CarPlay Case Study

Apple CarPlay Case Study (continued)

Apple CarPlay Adoption Rates—North America

Apple CarPlay Adoption Rates—Europe

Google Android Auto Case Study

Android Auto OEM Partnerships

Europe is Dominated by Android

Android Auto Adoption Rates—Europe

Android Auto Adoption Rates—North America

Smartphone Tethered Solution Outlook

Connected Car Volumes Still Too Low

Conclusions for the MirrorLink and the Tethered Solution Market

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

This strategic insight covers the adoption and outlook of MirrorLink and its tethered solution competitors in the North American and European automotive infotainment market. The success of the connected car will be essential for OEMs, and making a driver's experience as seamless as possible will be assisted by tethered solutions. While maintaining a strict focus on driver distraction, software giants are beginning to enter the vehicle and allow drivers to conveniently connect their smartphone to their vehicle. Frost & Sullivan analyzes the top tethered participants and how the various OEM partnerships will play out over the next 5 to 10 years.
More Information
No Index No
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Lightbox Content Connected Car|More studies on this topic|https://store.frost.com/industries/automotive/connected-car.html
Author Doug Gilman
Industries Automotive
WIP Number MA1F-01-00-00-00
Is Prebook No