Description

Natural Colors are essentially active components/principles that have been extracted from natural sources such as vegetables/fruits or even herbs. Key Natural Colors that have been covered in the scope of this study are Annatto, Beta Carotene, Curcumin, Paprika, Lycopene, Lutein, Chlorophyll, Carmine and Anthocyanin. Natural Colors are priced four times higher than the synthetic food colors such as Tartrazine, Ponceau 4R, Allura Red, Amaranth, Quinoline yellow etc and this is the key growth restraint for natural colors in India and Middle East. The natural colors market in general is very competitive and strategic product positioning is the differentiating criteria for any food color manufacturers.