Strategic Analysis of the North American OE Car Audio System Markets

Strategic Analysis of the North American OE Car Audio System Markets

RELEASE DATE
26-Sep-2007
REGION
North America
Research Code: N1ED-01-00-00-00
SKU: AU00738-AF-MR_09338
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$4,950.00
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Description

This study considers the OE audio market, often drawing comparisons to the aftermarket side. The study focuses on core issues and provides near- to mid-term strategic recommendations.

Central themes are addressed individually, focusing on four major topics: source units, speakers, amplifiers, and satellite/ HD radio.

The study leverages proprietary end-user/ consumer data to support its conclusions. External issues affecting the sector are addressed, including the spread of compressed-audio players, Bluetooth technologies, cellular phones, and flash-data devices.

The scope of the study is strategic, while assessing the details of some of today’s major technologies and their impacts on market shares and growth prospects.

Table of Contents

Introduction

  • Overview
  • Market Definition and Scope
  • Market Drivers and Restraints

Automotive Landscape

  • Light Vehicle Market
  • Market Drivers and Restraints

Market Engineering Metrics

  • Market Engineering Measurements
  • Business Mix and Distribution

System Specific Metrics

  • Feature and Format Segmentation
  • Input Technologies

Vehicle Parc

  • Marketing Environment
  • Equipment Statistics
  • Vehicle Type Segmentation
  • Wireless Network Technologies

System Manufacturers

  • Market Review

Consumers

  • End-user Research

Introduction

General Market

System Features and Penetration Metrics

Speaker-Specific Measures

Market Engineering

Consumers

Introduction

Competitive Analysis

Technical Features

Market Engineering

Consumers

Introduction

Market Engineering

Aftermarket Versus Original Equipment Market

Equipment and Manufacturers

Other Formats

HD Radio

This study considers the OE audio market, often drawing comparisons to the aftermarket side. The study focuses on core issues and provides near- to mid-term strategic recommendations. Central themes are addressed individually, focusing on four major topics: source units, speakers, amplifiers, and satellite/ HD radio. The study leverages proprietary end-user/ consumer data to support its conclusions. External issues affecting the sector are addressed, including the spread of compressed-audio players, Bluetooth technologies, cellular phones, and flash-data devices. The scope of the study is strategic, while assessing the details of some of todays major technologies and their impacts on market shares and growth prospects.
More Information
No Index Yes
Podcast No
Industries Automotive
WIP Number N1ED-01-00-00-00
Is Prebook No