Description

This research analyzes the world marketing process optimization solutions market (MPOS). Frost & Sullivan defines the MPOS market as a value chain of product suites that offer marketing departments the ability to execute marketing functions including: planning, creation of print and digital marketing collateral, campaign and workflow management, benchmarking, marketing automation, analytics, and social media integration. In this study Frost & Sullivan has evaluated the current state of the world marketing process optimization solutions market and factors that will contribute to its growth in the future. The research offers drivers and restraints, revenue forecasts, and trends regarding the market over forecast period 2010 to 2016.