U.S. Premium Mobile Downloadable Content & Applications Markets

U.S. Premium Mobile Downloadable Content & Applications Markets

RELEASE DATE
30-Jun-2005
REGION
North America
Research Code: F424-01-00-00-00
SKU: TE02789-LA-MR_14419
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Description


Voice revenues in the U.S. mobile markets are on the decline due to intense competition among mobile operators and the resultant price wars. Mobile operators are under intense pressure to find alternate means to at least maintain, if not increase the ARPUs. SMS arrived as a ray of hope, but messaging alone will not be able to compensate for the declining voice revenues. Mobile operators are now looking at consumer data applications such as ringtones, games, graphics, mobile video services, and mobile informational services to augment their data revenues. All these data services fall under the premium downloadable content and applications category which has been examined in this study.

Table of Contents

Scope of the Market

  • Introduction
  • Segmentation
  • Forecast Methodology

Summary of Findings and Key Conclusions

  • Summary of Findings
  • Key Conclusions

Market Definitions and Overview

Market Topology

  • High Speed Mobile Communication Technologies
  • Access-Level Mobile Technologies

U.S. Premium Mobile Downloadable Content & Applications Market Dynamics

  • Types of Premium Mobile Downloadable Content & Applications

Strategic Evaluation and Analysis

  • Industry Drivers
  • Industry Restraints
  • Industry Challenges

Demand Analysis and Market Forecasts

  • Premium Mobile Content and Applications Value Chain
  • Premium Mobile Content and Applications Revenue Models
  • Market Strategies for U.S. Premium Downloadable Content & Applications Industry Participants

Market Definitions and Overview

Demand Analysis and Market Forecasts

Market Definitions and Overview

Demand Analysis and Market Forecasts

Market Definitions and Overview

Demand Analysis and Market Forecasts

Market Definitions and Overview

Demand Analysis and Market Forecasts

Market Definitions and Overview

Demand Analysis and Market Forecasts

2005 Frost & Sullivan Award for Market Leadership in U.S. Premium Mobile Downloadable Content & Applications Markets

2005 Frost & Sullivan Award for Premium Mobile Content Platform in U.S. Premium Downloadable Content and Applications Markets

2005 Frost & Sullivan Award for Premium Mobile Downloadable Content and Applications Product Suite

2005 Frost & Sullivan Award for Internet Marketing Strategy Leadership in U.S. Premium Mobile Downloadable Content and Applications Markets

Voice revenues in the U.S. mobile markets are on the decline due to intense competition among mobile operators and the resultant price wars. Mobile operators are under intense pressure to find alternate means to at least maintain, if not increase the ARPUs. SMS arrived as a ray of hope, but messaging alone will not be able to compensate for the declining voice revenues. Mobile operators are now looking at consumer data applications such as ringtones, games, graphics, mobile video services, and mobile informational services to augment their data revenues. All these data services fall under the premium downloadable content and applications category which has been examined in this study.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number F424-01-00-00-00
Is Prebook No