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2010 US Consumers’ Attitudes and Perceptions of Vehicle Safety
2010 US Consumers’ Attitudes and Perceptions of Vehicle Safety
Desirability and Willingness to Pay for Safety Systems
RELEASE DATE
31-Jan-2014
31-Jan-2014
REGION
North America
North America
Research Code: NCB1-01-00-00-00
SKU: AU01197-NA-VC_17510
$10,000.00
In stock
SKU
AU01197-NA-VC_17510
Description
The primary aim of this study is to understand the driving environments and behaviors; to evaluate consumer perception, satisfaction, purchase influences, and preferences; and to assess their willingness to pay for safety features. Overall, when purchasing a new vehicle, vehicle owners place highest importance on reliability and safety. The majority of respondents would allocate additional funds to safety features protecting occupants of the vehicle during an accident. Moreover, they like the idea of a vehicle’s safety systems taking control over driving operations in emergency situations but they would prefer automatic control with override. Overall, warning occurrences are the most important part of safety technologies.
Table of Contents
Research Objectives
Research Objectives (continued)
Methods
Methods (continued)
Sample Size and Respondent Qualification
Respondent Demographics
Respondent Demographics (continued)
Respondent Demographics (continued)
Executive Summary
Executive Summary (continued)
Executive Summary (continued)
Driving Behaviors
Last Accident/Type of Accident
Last Accident/Type of Accident by Gender and Age
Current Vehicle Safety
Current Vehicle Safety (continued)
Attitude Towards Safety—Level of Agreement with General Safety Statements
Attitude Towards Safety—Level of Agreement Towards General Safety Statements (continued)
Attitude Towards Safety—Level of Agreement Towards General Safety Statements (continued)
Attitude Towards Safety—Level of Agreement Towards General Safety Statements (continued)
Safety Priorities—Person in Mind when Purchasing Safety Options
Safety Priorities—Person in Mind when Purchasing Safety Options: Gender
Safety Priorities—Person in Mind when Purchasing Safety Options: Age
Safety Priorities—Order of Importance for Safety Features
Safety Priorities—Protection Priorities for Safety Budget Allocation
Level of Concern While Driving in Certain Situations
Level of Concern While Driving in Certain Situations (continued)
Maximum Length of Time and Speed for Driving Comfort
Maximum Length of Time for Driving Comfort—By Gender and Age
Maximum Speed for Driving Comfort—Age and Family Status
Extent of Willingness to Allow Vehicle to Take Over Driving Controls in Emergency Situations
Extent of Willingness to Allow Vehicle to Take Over Driving Controls in Emergency Situations—YoY
Extent of Willingness to Allow Vehicle to Take Over Driving Controls in Emergency Situations—YoY (continued)
Preferred Methods for Warnings
Preferred Methods for Warnings—YoY Comparison
Preferred Methods for Warnings—YoY Comparison(continued)
Safety Technologies—Warning Occurrence
Level of Acceptability for False Audio Warning
Level of Acceptability for False Audio Warning—Forward Collision Warning System
Level of Acceptability for False Audio Warning—Forward Collision Warning System (continued)
Level of Acceptability for False Audio Warning—Lane Departure Warning System
Level of Acceptability for False Audio Warning—Lane Departure Warning System (continued)
Frequency of Expectation for Genuine Audio Warning
Level of Acceptability for Genuine Audio Warning—Forward Collision Warning System
Level of Acceptability for Genuine Audio Warning—Forward Collision Warning System (continued)
Level of Acceptability for Genuine Audio Warning—Lane Departure Warning System
Level of Acceptability for Genuine Audio Warning—Lane Departure Warning System (continued)
Familiarity with Safety Systems/Features
Familiarity with Safety Systems/Features (continued)
Awareness of Safety Rating Organizations/Systems
Level of Influence of Safety Rating Organizations on Vehicle Purchase Decision
Research and Source of Reference for Safety Systems
Importance of Vehicle Attributes for Purchasing a New Vehicle
Impact of Safety Features on Next Vehicle Purchase
Impact of Safety Features on Next Vehicle Purchase (continued)
Likelihood of Purchasing Safety Systems by Vehicle Segment
Likelihood of Purchasing Safety Systems by Vehicle Segment (continued)
Likelihood of Purchasing Safety Systems by Vehicle Segment (continued)
Likelihood of Purchasing Safety Systems by Region and Age
Likelihood of Purchasing Safety Systems by Region and Age (continued)
Likelihood of Purchasing Safety Systems by Region and Age (continued)
Concept Product Preference Estimation
Concept Product Preference Estimation—Overall Importance of Safety Features
Concept Product Preference Estimation—Overall Importance of Safety Features (continued)
Concept Product Preference Estimation—Driver Warning and Information Systems
Concept Product Preference Estimation—Driver Assistance and Collision Avoidance
Concept Product Preference Estimation—Predictive and Map-based Information Assistance
Concept Product Preference Estimation—Advanced Supplemental Restraint Systems
Top 10 Importance Ranking of Safety Features by Vehicle Segment
Top 10 Importance Ranking of Safety Features by Vehicle Segment (continued)
Top 10 Importance Ranking of Safety Features by Vehicle Segment (continued)
Top 10 Importance Ranking of Safety Features by Vehicle Segment (continued)
Legal Disclaimer
Impact of Safety Systems on Vehicle Purchase
Importance of Vehicle Attributes for Purchasing a New Vehicle—Males vs. Females
Importance of Vehicle Attributes for Purchasing a New Vehicle—Age Range
Importance of Vehicle Attributes for Purchasing a New Vehicle—Families with and without Children
Purchase Likelihood of Forward Collision Warning Systems
Purchase Likelihood of Blind Spot Detection
Purchase Likelihood of Lane Departure Warning Systems
Purchase Likelihood of Driver’s Drowsiness Monitoring Systems
Purchase Likelihood of Rear-view Camera Systems
Purchase Likelihood of Night Vision Systems
Purchase Likelihood of Alcohol Interlock Systems
Purchase Likelihood of Distance Alert
Purchase Likelihood of Cross-traffic Alert
Purchase Likelihood of Traffic Sign Recognition Systems
Purchase Likelihood of Autonomous or Adaptive Cruise Control for Low Speeds
Purchase Likelihood of Autonomous or Adaptive Cruise Control for Full Speed Range
Purchase Likelihood of Lane-keeping Assistance
Purchase Likelihood of Traffic Jam Assist
Purchase Likelihood of Post-crash Braking
Purchase Likelihood of Automatic Emergency Braking
Purchase Likelihood of Adaptive or Intelligent Front Lights
Purchase Likelihood of Driver Information and Warning
Purchase Likelihood of Map-enhanced Adaptive Cruise Control System
Purchase Likelihood of Map-based Lane Guidance
Purchase Likelihood of Side-impact Airbags
Purchase Likelihood of Curtain Airbags
Purchase Likelihood of Active Seatbelts
Purchase Likelihood of Inflatable Seatbelts
Purchase Likelihood of Active Head Restraint
Pricing Sensitivity Meter Analysis—Top 4 Safety Features
Pricing Sensitivity Meter Analysis—Blind Spot Detection
Pricing Sensitivity Meter Analysis—Rear-view Camera
Pricing Sensitivity Meter Analysis—Active Seatbelt
Pricing Sensitivity Meter Analysis—Active Head Restraint
Pricing Sensitivity Meter Analysis—Autonomous or Adaptive Cruise Control for Low Speed
Pricing Sensitivity Meter Analysis—Autonomous or Adaptive Cruise Control for Full Speed Range
Pricing Sensitivity Meter Analysis—Side-impact Airbags
Pricing Sensitivity Meter Analysis—Curtain Airbags
Pricing Sensitivity Meter Analysis—Driver Information and Warning
Pricing Sensitivity Meter Analysis—Night Vision
Pricing Sensitivity Meter Analysis—Automatic Emergency Braking
Average Time Spent Driving on Various Types of Roads
Respondent Demographics
Respondent Demographics (continued)
Respondent Demographics (continued)
The Frost & Sullivan Story
What Makes Us Unique
TEAM Methodology
Our Global Footprint 40+ Offices
Popular Topics
The primary aim of this study is to understand the driving environments and behaviors; to evaluate consumer perception, satisfaction, purchase influences, and preferences; and to assess their willingness to pay for safety features. Overall, when purchasing a new vehicle, vehicle owners place highest importance on reliability and safety. The majority of respondents would allocate additional funds to safety features protecting occupants of the vehicle during an accident. Moreover, they like the idea of a vehicles safety systems taking control over driving operations in emergency situations but they would prefer automatic control with override. Overall, warning occurrences are the most important part of safety technologies.
| No Index | Yes |
|---|---|
| Podcast | No |
| Industries | Automotive |
| WIP Number | NCB1-01-00-00-00 |
| Is Prebook | No |