Description

The goals of this research study are to provide a broad understanding of purchasing trends surrounding broadcast equipment (which includes video servers, cameras, and encoders) among broadcasters in the United States and Canada. This research study also investigates what factors are considered important for purchasing decisions—such as price, performance, and brand preference. The study also enables readers to understand how small (those with 100 or less employees) and large (those with more than 100 employees) broadcasters differ in their needs and perceptions, which allows for a better understanding of the market trends and outlook.