Consumer Communication Preferences Survey: Utilizing Consumers' Perception to Meet Their Needs
Consumer Communication Preferences Survey: Utilizing Consumers' Perception to Meet Their Needs
RELEASE DATE
27-Jun-2017
27-Jun-2017
REGION
North America
North America
Research Code: D544-00-4D-00-00
SKU: TE03753-NA-SF_20351
$3,500.00
Special Price $2,625.00 save 25 %
In stock
SKU
TE03753-NA-SF_20351
Description
Since 2009, Stratecast has conducted an annual North American Consumer Communication Services (CCS) Survey. This survey is designed to understand consumer perceptions on landline phone, wireless/cellular phone, Internet access and subscription video services. As well as, identify consumers’ use of technologies such as over-the-top (OTT) and Internet access.
This report will examine services consumers prefer, factors that contribute to their purchasing decisions, satisfaction levels with their services, and how, when and where they use those services.
Table of Contents
Executive Summary
Survey Structure
Demographics
Communication Services – Preferences
Communication Services - Consumer Satisfaction (Mean)
Bundle Versus Separate Services
Internet Services
Content Consumption
Content Consumption- Average Time Spent
Wireless Services
Cellular Services
Television and Streaming Video Services
Last Word
Legal Disclaimer
Popular Topics
Since 2009, Stratecast has conducted an annual North American Consumer Communication Services (CCS) Survey. This survey is designed to understand consumer perceptions on landline phone, wireless/cellular phone, Internet access and subscription video services. As well as, identify consumers’ use of technologies such as over-the-top (OTT) and Internet access.
This report will examine services consumers prefer, factors that contribute to their purchasing decisions, satisfaction levels with their services, and how, when and where they use those services.
No Index | No |
---|---|
Podcast | No |
Author | Gina Villanueva |
Industries | Telecom |
WIP Number | D544-00-4D-00-00 |
Is Prebook | No |
GPS Codes | 9455,9537-E1,9682-C1,9707,9755-C4,9941-C1,9A3A,D543 |