Customer Message Management - Market Insight
Customer Message Management - Market Insight
RELEASE DATE
30-Sep-2004
30-Sep-2004
REGION
Global
Global
Research Code: 6978-01-00-00-00
SKU: IT01160-AP-MR_10915
$1,295.00
Special Price $971.25 save 25 %
In stock
SKU
IT01160-AP-MR_10915
Description
While the vast majority of CRM and SFA software solutions available today focus on improving sales efficiency by automating sales business processes, few tools truly deliver superior sales effectiveness. Selling organizations need to carefully examine and round off the core functions of the sales process, of which sales messaging is critical. In this Strategic Insight, Frost & Sullivan examines the ineffective components of the sales process and customer messaging practices and outlines strategies and best practices to help selling organizations maximize the effectiveness of their sales and marketing efforts.
Table of Contents
Introduction
- Overview
The Sales Challenge
- Sales Effectiveness Challenges
- Sales Messaging Challenges
The Marketing Challenge
- Marketing Challenges
Sales-ready Messaging
- Producing Sales-ready messaging
Vendor Solution Landscape
- Vendor Solution Landscape
- Sales Effectiveness Applications Landscape
Strategic Recommendations
- CMM Best Practices
- Strategic Recommendations
Popular Topics
While the vast majority of CRM and SFA software solutions available today focus on improving sales efficiency by automating sales business processes, few tools truly deliver superior sales effectiveness. Selling organizations need to carefully examine and round off the core functions of the sales process, of which sales messaging is critical. In this Strategic Insight, Frost & Sullivan examines the ineffective components of the sales process and customer messaging practices and outlines strategies and best practices to help selling organizations maximize the effectiveness of their sales and marketing efforts.
No Index | Yes |
---|---|
Podcast | No |
Industries | Information Technology |
WIP Number | 6978-01-00-00-00 |
Is Prebook | No |