USD
GBP
CNY
EUR
INR
JPY
MYR
ZAR
KRW
THB
An Insight into the United States Mobile Marketing & Short Code SMS Markets
An Insight into the United States Mobile Marketing & Short Code SMS Markets
RELEASE DATE
29-Nov-2004
29-Nov-2004
REGION
North America
North America
Research Code: 6988-01-00-00-00
SKU: TE01274-NA-SF_12904
$2,450.00
Special Price $1,837.50 save 25 %
In stock
SKU
TE01274-NA-SF_12904
Description
Mobile marketing uses mobile channels as marketing medium.Mobile marketing campaigns offer the possibility of a highly targeted mobile campaign anytime and anywhere.Short code SMS are emerging as a popular tool for mobile marketing and a high number of SMS capable mobile phones in the U.S. further increases the attractiveness of mobile channels as marketing medium.
Table of Contents
Mobile Marketing and Interactive Mobile Marketing
- Introduction to Mobile Marketing
- Definitions
- Mobile Marketing Campaign Delivery Methods
- Interactive Event Marketing
Short Code SMS
- Introduction to Short Code SMS
- Definitions
Relation Between Mobile Marketing and Short Code SMS
- Relationships
Summary of Findings & Key Conclusions
- Findings & Conclusions
Mobile Marketing
Short Code SMS
Short Code SMS
WAP Push
Mobile Marketing & High Speed Networks
Drivers & Restraints
Short Code SMS Value Chain
Mobile Marketing Business Models
Mobile Marketing Revenue Models
Market Strategies for Industry Players
Revenues & Subscribers of Short Code SMS Campaigns
2004 Integrated Mobile Marketing Company Award
2004 Mobile Marketing Product Suite Award
Key Industry Participants
Important Mobile Marketing Campaigns of United States Mobile Operators
Popular Topics
Mobile marketing uses mobile channels as marketing medium.Mobile marketing campaigns offer the possibility of a highly targeted mobile campaign anytime and anywhere.Short code SMS are emerging as a popular tool for mobile marketing and a high number of SMS capable mobile phones in the U.S. further increases the attractiveness of mobile channels as marketing medium.
| No Index | Yes |
|---|---|
| Podcast | No |
| Industries | Telecom |
| WIP Number | 6988-01-00-00-00 |
| Is Prebook | No |