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Analysis of the Mobile Money Market in Sub-Saharan Africa—Selected Countries
Analysis of the Mobile Money Market in Sub-Saharan Africa—Selected Countries
Mobile Money Innovations Drive Africa’s Financial Inclusion
RELEASE DATE
31-Dec-2014
31-Dec-2014
REGION
Africa
Africa
Research Code: MA9C-01-00-00-00
SKU: TE03549-AF-MR_17314
$4,950.00
In stock
SKU
TE03549-AF-MR_17314
Description
Mobile money is expected to transform the financial services landscape. Mobile network operators (MNOs) are taking advantage of this shift to boost their average revenue per user (ARPU) in a bid to counter the increasing pressure on voice revenues. This research service provides an analysis of the mobile money market in selected Sub-Saharan countries of Africa, namely Côte d'Ivoire, Ghana, Kenya, Tazania, Zambia, and Zimbabwe. The study aims to assess the uptake of mobile money in these regions and provide an outlook of its expected evolution. It covers the main consumer trends driving the market as well as operators and the role of regulators in the development of the market. The study period is 2012–2019 with a base year of 2014.
RESEARCH: INFOGRAPHIC
This infographic presents a brief overview of the research, and highlights the key topics discussed in it.Click image to view it in full size
Table of Contents
Key Findings
Key Findings (continued)
Market Engineering Measurements
Market Engineering Measurements (continued)
CEO’s Perspective
Market Definitions—Terms
Market Definitions—Terms (continued)
Market Definitions—Research Scope
Background—Geographic Coverage
Background—Mobile Subscriber and Bank Accounts
Background—Service Scope
Background—Mobile Money Services
Background—Mobile Money Ecosystem
Background—Market Evolution
Key Questions This Study Will Answer
Market Drivers
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Forecast Assumptions
Subscriber and Revenue Forecast
Subscriber and Revenue Forecast Discussion
Subscriber and Revenue Forecast Discussion (continued)
Revenue by Mobile Money Applications
Percent Revenue Forecast by Country
Revenue Forecast by Country
Subscriber Forecast by Country
Subscriber and Revenue Forecast by Country Discussion
Demand Analysis
Demand Analysis Discussion
Market Share
Market Share Analysis
Competitive Environment
Top Competitors
Competitive Factors and Assessment
Key Findings
Subscriber and Revenue Forecast
Subscriber and Revenue Forecast Discussion
Subscriber and Revenue Forecast Discussion (continued)
Demand Analysis
Demand Analysis Discussion
Market Share
Market Share Analysis
Competitive Environment
Top Competitors
Operator Profile—MTN CI
Competitive Factors and Assessment
Key Findings
Subscriber and Revenue Forecast
Subscriber and Revenue Forecast Discussion
Subscriber and Revenue Forecast Discussion (continued)
Demand Analysis
Key Competitive Factors
Market Share
Market Share Analysis
Competitive Environment
Top Competitors
Operator Profile—Airtel Ghana
Competitive Factors and Assessment
Key Findings
Subscriber and Revenue Forecast
Subscriber and Revenue Forecast Discussion
Subscriber and Revenue Forecast Discussion (continued)
Demand Analysis
Demand Analysis Discussion
Market Share
Market Share Analysis
Competitive Environment
Top Competitors
Operator Profile—Safaricom
Financial Services Provider Profile—Equity Bank
Competitive Factors and Assessment
Key Findings
Subscriber and Revenue Forecast
Subscriber and Revenue Forecast (Continued)
Subscriber and Revenue Forecast (Continued)
Demand Analysis
Demand Analysis Discussion
Market Share
Market Share Analysis
Competitive Environment
Top Competitors
Competitive Factors and Assessment
Operator Profile—Vodacom
Key Findings
Subscriber and Revenue Forecast
Subscriber and Revenue Forecast Discussion
Subscriber and Revenue Forecast Discussion (continued)
Demand Analysis
Demand Analysis Discussion
Market Share
Market Share Analysis
Competitive Environment
Top Competitors
Operator Profile—Airtel Zambia
Competitive Factors and Assessment
Key Findings
Subscriber and Revenue Forecast
Subscriber and Revenue Forecast Discussion
Subscriber and Revenue Forecast Discussion (continued)
Demand Analysis
Demand Analysis Discussion
Market Share
Market Share Analysis
Competitive Environment
Top Competitors
Operator Profile—Econet
Competitive Factors and Assessment
Impact of ICT Industry Mega Trends on the Mobile Money Market
Top Mega Trends
Impact of ICT Industry Mega Trends on the Mobile Money Market
Mega Trend Impact on the Mobile Money Market
Mega Trend—Urbanization Explained
Mega Trend—Infrastructure Development Explained
Mega Trend—Infrastructure Development Explained (continued)
Mega Trend—Regional Integration Explained
The Last Word—Predictions
The Last Word—Recommendations
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
Market Engineering Measurements (continued)
Market Definitions—Abbreviations
Additional Sources of Information on Mobile Money
List of Companies Included in “Others”
Learn More—Next Steps
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
Popular Topics
Mobile money is expected to transform the financial services landscape. Mobile network operators (MNOs) are taking advantage of this shift to boost their average revenue per user (ARPU) in a bid to counter the increasing pressure on voice revenues. This research service provides an analysis of the mobile money market in selected Sub-Saharan countries of Africa, namely Côte d'Ivoire, Ghana, Kenya, Tazania, Zambia, and Zimbabwe. The study aims to assess the uptake of mobile money in these regions and provide an outlook of its expected evolution. It covers the main consumer trends driving the market as well as operators and the role of regulators in the development of the market. The study period is 2012–2019 with a base year of 2014.
| No Index | Yes |
|---|---|
| Podcast | No |
| Author | Lehlohonolo Mokenela |
| Industries | Telecom |
| WIP Number | MA9C-01-00-00-00 |
| Is Prebook | No |