BMW M Division—Dedicated Driving Dynamics
BMW M Division—Dedicated Driving Dynamics
Pushing the Limits of Luxury and Performance for 45 Years
21-Apr-2017
Europe
Description
BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicles that are fundamentally engineered to the highest levels of performance and driving; 2. providing M performance upgrades to regular BMW vehicles so that customers can experience certain M features and upgraded performance functionality; 3. selling distinct M cosmetic upgrade packages to provide the look of M performance vehicles. BMW M is well positioned for the future of alternative fuel technologies by being able to adopt electric vehicle technology from the 'i' and 'i performance' brand of vehicles for its own division.
Table of Contents
Market Insight
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Popular Topics
No Index | No |
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Podcast | No |
Author | Viroop Narla |
Industries | Automotive |
WIP Number | 9832-00-85-00-00 |
Is Prebook | No |