Global Key Automakers’ Autonomous, Connected, and Electrification Strategies, Forecast to 2025

Global Key Automakers’ Autonomous, Connected, and Electrification Strategies, Forecast to 2025

About 10 OEMs Target to Spend $345 Billion on ACE R&D by 2025

RELEASE DATE
01-Aug-2017
REGION
North America
Research Code: K16B-01-00-00-00
SKU: AU01518-NA-MR_20496
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Description

The study discusses the scope of Research & Development in Autonomous, Connectivity, and Electrification (ACE) technologies that can be leveraged to transform the business for automotive manufacturers. As the automotive industry is facing narrowing margins, the need to look to other revenue streams and also keep the customer committed to the brand is paramount. This can be achieved by providing an enhanced experience across the life cycle of the customer's ownership. Moreover, manufacturers need to look beyond seeing themselves as mere product suppliers and start focusing on creating a new identity as providers of mobility services, which will open the door for lucrative new digital revenue streams.

Automotive manufacturers are currently focusing on building fully connected and completely autonomous vehicles, as drivers expect next-generation digital technologies in their cars. As autonomous and connected technologies go hand-in-hand in building efficient self-driving cars, connected car technologies will create a drift in the automotive ecosystem to help automakers make a seamless shift from semi-autonomous driving to fully autonomous driving in the future.

In order to match the market expectation, OEMs’ objective is to build cars that can change the form and function, as opposed to what is being offered now. Moreover, in the race to reduce the carbon footprint, OEMs are focusing on unique, customized strategies in building electric vehicles that help in achieving sustainability. Creating smart mobility solutions by conceptualizing the idea of sharing electric vehicles by optimizing cross-company collaboration is another area of focus for automakers to generate revenue. Hence, OEMs are in the process of building next-generation electric vehicles with autonomous driving capability, which will ultimately create a synergy between OEMs and transportation companies in developing a cost-effective business model that leads to a win-win partnership. Moreover, several OEMs are seen as partnering with companies to provide an on-demand network of cars, object recognition, and development of HAD maps. Automakers are keen on building their next-generation infotainment platforms by partnering with key players in this space.

A significant portion of these R&D investments is spent on building cutting-edge technologies in ACE segments. Key European OEMs together account for the highest investment in R&D, followed by major Asian and American automakers. The decision of having an in-house R&D team and R&D outsourcing or partnership depends on the technology competence and innovation activity of an automaker. Maintaining a right balance between in-house development and outsourcing R&D functions will be a critical factor for gaining a competitive edge in the market.

Table of Contents

Key Findings

R&D Technology Focus Areas

ACE Technology Areas Overview

Autonomous Technologies Overview

Connectivity Technologies Overview

Electrification Technologies Overview

Investment vs. Business Impact

Current vs. Future Outlook

Research Scope

Research Aims and Objectives

Research Methodology

Key OEM Groups Compared in this Research—Selection Criteria

Research & Development Segmentation

Key Technologies for Benchmarking—ACE Framework

Key Takeaway

R&D Expenditure Trends

R&D Resource Allocation Trends—In-house Expenditure

R&D Resource Allocation Trends—Employee and R&D Spend

R&D—Technology Focus Areas

Technology Vertices—RoI Trends

Impact of Key Technology Investment Areas—R&D

Autonomous—Key Takeaway

Connectivity—Key Takeaway

Electrification—Key Takeaway

OEMs’ Overall ACE R&D—Performance Benchmarking

Autonomous—Profile of General Motors

Connectivity—Profile of General Motors

Electrification—Profile of General Motors

Autonomous—Profile of Ford

Connectivity—Profile of Ford

Electrification—Profile of Ford

Autonomous—Profile of Volkswagen

Connectivity—Profile of Volkswagen

Electrification—Profile of Volkswagen

Autonomous—Profile of Mercedes-Benz (Daimler)

Connectivity—Profile of Mercedes-Benz (Daimler)

Electrification—Profile of Mercedes-Benz (Daimler)

Autonomous—Profile of Toyota

Connectivity—Profile of Toyota

Electrification—Profile of Toyota

Autonomous—Profile of Nissan Renault

Connectivity—Profile of Nissan Renault

Electrification—Profile of Nissan Renault

Autonomous—Profile of Tesla

Connectivity—Profile of Tesla

Electrification—Profile of Tesla

Benchmarking Autonomous Activities

Benchmarking Connected Cars Activities

Benchmarking Electrification Activities

R&D Expenditure Effectiveness

Autonomous Technology—Volkswagen Group

Connected Cars Services—Toyota Group

Electrification Strategy—Tesla Group

Growth Opportunity—ACE Technologies

Strategic Imperatives for Success and Growth

Current vs. Future Outlook

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

List of Figures
  • 1. Benchmarking R&D Activities of Key Automotive Manufacturers: Current and Future Outlook. Global, 2016 and 2025
  • 2. R&D Benchmarking of Key Automotive Manufacturers: Key Industry Participants, Global, 2017
  • 3. R&D Strategies of Key Automotive Manufacturers: ACE Framework Benchmarking Criteria, Global, 2016
  • 4. Benchmarking R&D Activities of Key Automotive Manufacturers: Current and Future Outlook, Global, 2016 and 2025
List of Charts
  • 1. Benchmarking R&D Strategies of Key Automotive Manufacturers: Key Takeaways, Global, 2015–2025
  • 2. R&D Strategies of Key Automotive Manufacturers: RoI Trends, Global, 2015–2025
  • 3. R&D Strategies of Key Automotive Manufacturers: Technologies Overview, Global, 2015–2025
  • 4. R&D Strategies of Key Automotive Manufacturers: Autonomous Overview, Global, 2015–2025
  • 5. R&D Strategies of Key Automotive Manufacturers: Connectivity Overview, Global, 2015–2025
  • 6. R&D Strategies of Key Automotive Manufacturers: Electrification Overview, Global, 2015–2025
  • 7. R&D Strategies of Key Automotive Manufacturers: Investments vs. Business Impact, Global, 2015–2025
  • 8. R&D Strategies of Key Automotive Manufacturers: R&D Expenditure, Global, 2016
  • 9. R&D Strategies of Key Automotive Manufacturers: Overview, Global, 2015–2025
  • 10. R&D Strategies of Key Automotive Manufacturers: ACE Framework Definitions, Global, 2016
  • 11. R&D Strategies of Key Automotive Manufacturers: R&D Expenditure Key Takeaway, Global, 2016
  • 12. R&D Strategies of Key Automotive Manufacturers: In-house vs. Collaboration Expenditure, Global, 2015–2025
  • 13. R&D Strategies of Key Automotive Manufacturers: In-house R&D Expenditure, Global, 2016
  • 14. R&D Strategies of Key Automotive Manufacturers: R&D Employees and R&D Spend, Global, 2016
  • 15. R&D Strategies of Key Automotive Manufacturers: RoI Trends, Global, 2015–2025
  • 16. R&D Strategies of Key Automotive Manufacturers: Investment Return Trends, Global, 2015–2025
  • 17. R&D Strategies of Key Automotive Manufacturers: Profitability Trends, Global, 2015–2025
  • 18. R&D Strategies of Key Automotive Manufacturers: Investment Trends, Global, 2015–2025
  • 19. R&D Strategies of Key Automotive Manufacturers: Autonomous, Global, 2015–2025
  • 20. R&D Strategies of Key Automotive Manufacturers: Connectivity, Global, 2015–2025
  • 21. R&D Strategies of Key Automotive Manufacturers: Connectivity, Global, 2015–2025
  • 22. R&D Strategies of Key Automotive Manufacturers: Benchmarking Manufacturing Strategies, Global, 2015–2025
  • 23. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025
  • 24. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025
  • 25. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025
  • 26. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025
  • 27. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025
  • 28. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025
  • 29. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025
  • 30. R&D Strategies of Key Automotive Manufacturers: Benchmarking Autonomous Strategies, Global, 2015–2025
  • 31. R&D Strategies of Key Automotive Manufacturers: Benchmarking Connected Cars Strategies, Global, 2015–2025
  • 32. R&D Strategies of Key Automotive Manufacturers: Benchmarking Electrification Strategies, Global, 2015–2025
  • 33. R&D Strategies of Key Automotive Manufacturers: R&D Productivity Indicators, Global, 2015 and 2016
  • 34. R&D Strategies of Key Automotive Manufacturers: VW Autonomous Strategy, Global, 2015–2025
  • 35. R&D Strategies of Key Automotive Manufacturers: Toyota Connectivity Strategy, Global, 2015–2025
  • 36. R&D Strategies of Key Automotive Manufacturers: Tesla Electrification Strategy, Global, 2015–2025
Related Research
The study discusses the scope of Research & Development in Autonomous, Connectivity, and Electrification (ACE) technologies that can be leveraged to transform the business for automotive manufacturers. As the automotive industry is facing narrowing margins, the need to look to other revenue streams and also keep the customer committed to the brand is paramount. This can be achieved by providing an enhanced experience across the life cycle of the customer's ownership. Moreover, manufacturers need to look beyond seeing themselves as mere product suppliers and start focusing on creating a new identity as providers of mobility services, which will open the door for lucrative new digital revenue streams. Automotive manufacturers are currently focusing on building fully connected and completely autonomous vehicles, as drivers expect next-generation digital technologies in their cars. As autonomous and connected technologies go hand-in-hand in building efficient self-driving cars, connected car technologies will create a drift in the automotive ecosystem to help automakers make a seamless shift from semi-autonomous driving to fully autonomous driving in the future. In order to match the market expectation, OEMs objective is to build cars that can change the form and function, as opposed to what is being offered now. Moreover, in the race to reduce the carbon footprint, OEMs are focusing on unique, customized strategies in building electric vehicles that help in achieving sustainability. Creating smart mobility solutions by conceptualizing the idea of sharing electric vehicles by optimizing cross-company collaboration is another area of focus for automakers to generate revenue. Hence, OEMs are in the process of building next-generation electric vehicles with autonomous driving capability, which will ultimately create a synergy between OEMs and transportation companies in developing a cost-effective business model that leads to a win-win partnership. Moreover, several OEMs are seen as partnering with companies to provide an on-demand network of cars, object recognition, and development of HAD maps. Automakers are keen on building their next-generation infotainment platforms by partnering with key players in this space. A significant portion of these R&D investments is spent on building cutting-edge technologies in ACE segments. Key European OEMs together account for the highest investment in R&D, followed by major Asian and American automakers. The decision of having an in-house R&D team and R&D outsourcing or partnership depends on the technology competence and innovation activity of an automaker. Maintaining a right balance between in-house development and outsourcing R&D functions will be a critical factor for gaining a competitive edge in the market.
More Information
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Table of Contents | Executive Summary~ || Key Findings~ || R&D Technology Focus Areas~ || ACE Technology Areas Overview~ || Autonomous Technologies Overview~ || Connectivity Technologies Overview~ || Electrification Technologies Overview~ || Investment vs. Business Impact~ || Current vs. Future Outlook~ | Research Scope, Objectives, Background, and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Research Methodology~ | Definitions and Segmentation~ || Key OEM Groups Compared in this Research—Selection Criteria~ || Research & Development Segmentation~ || Key Technologies for Benchmarking—ACE Framework~ | OEMs’ ACE Basic Research, Advanced Research, and Product Development Activities~ || Key Takeaway~ || R&D Expenditure Trends~ || R&D Resource Allocation Trends—In-house Expenditure ~ || R&D Resource Allocation Trends—Employee and R&D Spend~ || R&D—Technology Focus Areas~ || Technology Vertices—RoI Trends ~ || Impact of Key Technology Investment Areas—R&D~ | Comparative Snapshot of Key OEMs—2025 ACE Outlook and Related R&D Activities~ || Autonomous—Key Takeaway~ || Connectivity—Key Takeaway~ || Electrification—Key Takeaway~ || OEMs’ Overall ACE R&D—Performance Benchmarking~ | Select North American OEMs—2025 ACE R&D Activities~ || Autonomous—Profile of General Motors~ || Connectivity—Profile of General Motors~ || Electrification—Profile of General Motors~ || Autonomous—Profile of Ford~ || Connectivity—Profile of Ford~ || Electrification—Profile of Ford~ | Select European OEMs—2025 ACE R&D Activities~ || Autonomous—Profile of Volkswagen~ || Connectivity—Profile of Volkswagen~ || Electrification—Profile of Volkswagen~ || Autonomous—Profile of Mercedes-Benz (Daimler)~ || Connectivity—Profile of Mercedes-Benz (Daimler)~ || Electrification—Profile of Mercedes-Benz (Daimler)~ | Select Asian OEMs—2025 ACE R&D Activities~ || Autonomous—Profile of Toyota~ || Connectivity—Profile of Toyota~ || Electrification—Profile of Toyota~ || Autonomous—Profile of Nissan Renault ~ || Connectivity—Profile of Nissan Renault ~ || Electrification—Profile of Nissan Renault ~ | 2025 ACE R&D Activities of a Disruptor—Tesla ~ || Autonomous—Profile of Tesla ~ || Connectivity—Profile of Tesla~ || Electrification—Profile of Tesla~ | Overall Future ACE R&D Activities—Performance Evaluation~ || Benchmarking Autonomous Activities~ || Benchmarking Connected Cars Activities~ || Benchmarking Electrification Activities~ || R&D Expenditure Effectiveness~ || Autonomous Technology—Volkswagen Group~ || Connected Cars Services—Toyota Group~ || Electrification Strategy—Tesla Group~ | Growth Opportunities and Companies to Action~ || Growth Opportunity—ACE Technologies~ || Strategic Imperatives for Success and Growth~ | Conclusions and Recommendations~ || Current vs. Future Outlook ~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ || Market Engineering Methodology~
List of Charts and Figures 1. Benchmarking R&D Activities of Key Automotive Manufacturers: Current and Future Outlook. Global, 2016 and 2025~ 2. R&D Benchmarking of Key Automotive Manufacturers: Key Industry Participants, Global, 2017~ 3. R&D Strategies of Key Automotive Manufacturers: ACE Framework Benchmarking Criteria, Global, 2016~ 4. Benchmarking R&D Activities of Key Automotive Manufacturers: Current and Future Outlook, Global, 2016 and 2025~| 1. Benchmarking R&D Strategies of Key Automotive Manufacturers: Key Takeaways, Global, 2015–2025~ 2. R&D Strategies of Key Automotive Manufacturers: RoI Trends, Global, 2015–2025~ 3. R&D Strategies of Key Automotive Manufacturers: Technologies Overview, Global, 2015–2025~ 4. R&D Strategies of Key Automotive Manufacturers: Autonomous Overview, Global, 2015–2025~ 5. R&D Strategies of Key Automotive Manufacturers: Connectivity Overview, Global, 2015–2025~ 6. R&D Strategies of Key Automotive Manufacturers: Electrification Overview, Global, 2015–2025~ 7. R&D Strategies of Key Automotive Manufacturers: Investments vs. Business Impact, Global, 2015–2025~ 8. R&D Strategies of Key Automotive Manufacturers: R&D Expenditure, Global, 2016~ 9. R&D Strategies of Key Automotive Manufacturers: Overview, Global, 2015–2025~ 10. R&D Strategies of Key Automotive Manufacturers: ACE Framework Definitions, Global, 2016~ 11. R&D Strategies of Key Automotive Manufacturers: R&D Expenditure Key Takeaway, Global, 2016~ 12. R&D Strategies of Key Automotive Manufacturers: In-house vs. Collaboration Expenditure, Global, 2015–2025~ 13. R&D Strategies of Key Automotive Manufacturers: In-house R&D Expenditure, Global, 2016~ 14. R&D Strategies of Key Automotive Manufacturers: R&D Employees and R&D Spend, Global, 2016~ 15. R&D Strategies of Key Automotive Manufacturers: RoI Trends, Global, 2015–2025~ 16. R&D Strategies of Key Automotive Manufacturers: Investment Return Trends, Global, 2015–2025~ 17. R&D Strategies of Key Automotive Manufacturers: Profitability Trends, Global, 2015–2025~ 18. R&D Strategies of Key Automotive Manufacturers: Investment Trends, Global, 2015–2025~ 19. R&D Strategies of Key Automotive Manufacturers: Autonomous, Global, 2015–2025~ 20. R&D Strategies of Key Automotive Manufacturers: Connectivity, Global, 2015–2025~ 21. R&D Strategies of Key Automotive Manufacturers: Connectivity, Global, 2015–2025~ 22. R&D Strategies of Key Automotive Manufacturers: Benchmarking Manufacturing Strategies, Global, 2015–2025~ 23. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025 ~ 24. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025 ~ 25. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025 ~ 26. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025 ~ 27. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025 ~ 28. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025 ~ 29. R&D Strategies of Key Automotive Manufacturers: Availability of Models by EV Type, Global, 2016 and 2025 ~ 30. R&D Strategies of Key Automotive Manufacturers: Benchmarking Autonomous Strategies, Global, 2015–2025~ 31. R&D Strategies of Key Automotive Manufacturers: Benchmarking Connected Cars Strategies, Global, 2015–2025~ 32. R&D Strategies of Key Automotive Manufacturers: Benchmarking Electrification Strategies, Global, 2015–2025~ 33. R&D Strategies of Key Automotive Manufacturers: R&D Productivity Indicators, Global, 2015 and 2016~ 34. R&D Strategies of Key Automotive Manufacturers: VW Autonomous Strategy, Global, 2015–2025~ 35. R&D Strategies of Key Automotive Manufacturers: Toyota Connectivity Strategy, Global, 2015–2025~ 36. R&D Strategies of Key Automotive Manufacturers: Tesla Electrification Strategy, Global, 2015–2025~
Author Sistla Raghuvamsi
Industries Automotive
WIP Number K16B-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9813-A6,9AF6-A6