Digital Health Market Profile—Fitbit
Digital Health Market Profile—Fitbit
Fitbit is Losing Steps as the Wearable Market Matures
25-Oct-2017
North America
Description
Digital health brings a diverse range of growth opportunities for vendors across the value chain. As the space has evolved, it has experienced a multitude of small successes and stellar failures, yet funding continues to flood in. Major entries into the industry continue from the broader vendor environment, underlining the importance of health in everyone’s lives and in the strategic interests of the C-Suite across the ecosystem.
Over the past 10 years, Fitbit has become a household name in the wearable market synonymous with fitness wearables and activity tracking. The company went public in 2015 and reported revenue growth that surpassed the $2 billion mark in 2016. However, the 4th quarter of 2016 was disappointing and was followed by a revenue guidance for 2016 of a decline to $1.5 billion to $1.7 billion.
The wearable market overall has reached maturity and a shift in market conversation from its height of hype in the middle of the decade. This has brought challenging times for many companies as they seek to continue to uncover growth opportunities through activities such as portfolio changes and acquisitions in light of once major brands dissipating including Jawbone, Basis, and Nike.
This report examines Fitbit's current situation, which includes both opportunities to rebound and threats of continued declines. It reviews the industry dynamics that Fitbit must overcome to encourage customers, partners and investors to remain confident. Fitbit must increase its competitiveness in the smartwatch market against the likes of Apple, Samsung, and Fossil. Although it has made key acquisitions that have added smartwatch intellectual property and executive talent, its future is far from certain.
Key questions this study will answer:
- What are the strengths, weaknesses, opportunities, and threats facing Fitbit?
- What factors will Fitbit need to manage strategically in order to regain its momentum in the market?
Table of Contents
Key Findings
Key Findings (continued)
Market Definition and Segmentation
Wearables Ecosystem in Digital Health—Continuum Progression
Digital Health Priorities
Digital Health Market Segmentation and Convergence
Mobile Apps Tied to the Digital Health and Wearables Experience
Medical and Clinical-Grade Wearables—Market Opportunity by Application
Corporate Information—Fitbit
Q4 2016—Results Startle the Industry
Fitbit is a Company in Transition
Fitbit’s Revenue Path
Fitbit’s Revenue and Earnings
R&D Overview
R&D Overview (continued)
Product Portfolio
Membership Options and User Segments
Acquisitions
Acquisitions (continued)
Acquisitions (continued)
Technology Potential
Potential Market Strategies
Potential Market Strategies (continued)
Fitbit Moving Forward
SWOT Analysis
Fitbit’s Future Direction—Analyst Perspective
Legal Disclaimer
The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
No Index | No |
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Podcast | No |
Author | Victor Camlek |
Industries | Healthcare |
WIP Number | 9AB9-00-7D-00-00 |
Is Prebook | No |