Executive Outlook of the Future of Automotive Retail

Executive Outlook of the Future of Automotive Retail

Beyond 2020, Digitization will Enable Lead Conversion Ratio Improvements of More than 80%

RELEASE DATE
29-Jun-2015
REGION
North America
Research Code: NF7F-01-00-00-00
SKU: AU00045-NA-MR_08599
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Description

This study analyzes the impact of digitization on the new car and the parts retail business. It provides a strategic overview of global Mega Trends and their disruptive impact on automotive retail. The study also highlights the top transformational shifts in the automotive retail space. It demonstrates the activities of automotive OEMs and their current and future new car and parts retail strategies. The study also discusses the future of automotive retail and presents an actionable set of recommendations for stakeholders.

Table of Contents

Executive Summary—Key Takeaways

Executive Summary—Future Outlook of the eRetail

Executive Summary—Digital Retail Strategies of Key OEMs

Executive Summary—Digital Retail Strategies of Luxury/Premium OEMs

Executive Summary—Digital Retail Strategies of Mass Market OEMs

Executive Summary—Future Trend: Small Store Format

Executive Summary—Future Automotive Retail Network

Executive Summary—New Entrants and Disruptive Models in the Aftermarket

Executive Summary—Online Retail: Integrated Customer Journey

Executive Summary—Evolution of Online and Digital Auto eRetail

Executive Summary—Conclusions and Future Outlook

Executive Summary—Conclusions and Future Outlook (continued)

Associated Multimedia

Research Scope

Research Aims and Objectives

Key Questions this Study will Answer

Research Background

Research Methodology

Key OEMs Compared in this Study

Definitions of Selected Terms Used in the Study

Definition of Digital in Retail

New Mega Trends

Vehicle Segment Definitions

Mega Trends Driving the Future of Retail

Impact of Mega Trends on the Aftermarket in 2025

Implications of Mega Trends—Retail and Aftermarket

Top Transformational Shifts by Key Global OEMs

Transformational Shift 1—Future Stores

Transformational Shift 2—Omni-channel Future of Retail

Transformational Shift 3—Connected Retail

Implications—Future Automotive Retail will be More Consultative than Directive

Implications—From Car Configurator to Mobility Configurator

Transformational Shift 4—New Business Models

Transformational Shift 5—Engaging Retail

Transformational Shift 6—Last-mile Retail (Logistics)

Transformational Shift 7—Big Data Retail

Big Data in the Car Industry—The Business Case

Transformational Shift 8—Women Empowerment

Exhibit 1—Nissan Lady First Dealerships

The Car Dealership of the Future

Exhibit 2—Future Car Dealerships: Tesla and Audi City

Future Channel Network Structure in a Mega City

Smart Distribution Network

Unbundling of the Automotive Business

Digital Touch Points of a New Customer Journey

Future Retail Formats

Interactive Stores of the Future

Digitization in the Value Chain

Centralized Structure for Heavy Repair

OEMs are Increasingly Investing in Data Mining and Analytics

Off-store Digital Sales Generation

Conventional versus Digital Set-Up

More Interactive and Seamless Dealerships than the Siloed Model

More Consultative Dealerships than Directive

Case in Point—US Mega Regions and the Impact on Digital Store Development

5 Key Trends in Automotive Parts eRetail

The Connected Parts Store in 2025

Online Sales Penetration—Key Traditional Participants in North America

Bricks and Clicks in Future Automotive Service Aggregation

Exhibit 3—BMW’s Future Digital Parts Retail Strategy

Exhibit 4—Audi Digital Car Servicing

Key Comparative Features of Service Aggregators

Exhibit 5—whocanfixmycar.com’s Service Aggregation Model

Emerging Bricks and Clicks Convergence Models in Parts and Services

Key OES Channel Developments

Exhibit 6—GM’s Use of Technology in Service Strategy

Exhibit 7—Tesla Service: Remote Options

Exhibit 8—GM’s Prognostic/In-vehicle Sales Capabilities

Aftermarket 2025—Changing Digital Purchase Pathways

Aftermarket 2025—Emerging B2B eCommerce Business Models

Digitization Expansion in Auto Parts and Service

Exhibit 9—Audi City Digital Car Showroom

Exhibit 10—KPIs: Audi City Digital Car Showroom

Exhibit 11—Mercedes Me (Hamburg)

Exhibit 12—Renault Store

Exhibit 13—Fiat Live Store

Exhibit 14—TrueCar

Exhibit 15—Hyundai Rockar, Bluewater

Exhibit 16—Hyundai Rockar, Bluewater (continued)

Exhibit 17—KPIs: Hyundai Rockar

Rockar—Digital Touch Points of a New Customer Journey

Exhibit 18—Nissan Delivers a Versa Note via Amazon Box

Exhibit 19—Lincoln Black Label Experience

Exhibit 20—Google’s Mobilegeddon is Pushing for Mobile Websites

Exhibit 21—Scion Targets an Enhanced Portal Experience for Customers

Exhibit 22—Future Volvo Dealerships

Exhibit 23—Renault’s Tie-up with TVS for Digital Dealership in India

Exhibit 24—New Entrants in the Digital Retail Space

Key Takeaways on the Future of Automotive Retail

Conclusions and Future Outlook

The Last Word—3 Big Predictions

Legal Disclaimer

Abbreviations and Acronyms Used

Internet Sales Growth of Key US Dealerships

Digital Retail Landscape

BSIG Research Program

Learn More—Next Steps

Market Engineering Methodology

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

This study analyzes the impact of digitization on the new car and the parts retail business. It provides a strategic overview of global Mega Trends and their disruptive impact on automotive retail. The study also highlights the top transformational shifts in the automotive retail space. It demonstrates the activities of automotive OEMs and their current and future new car and parts retail strategies. The study also discusses the future of automotive retail and presents an actionable set of recommendations for stakeholders.
More Information
No Index No
Podcast No
Author Neelam Barua
WIP Number NF7F-01-00-00-00
Is Prebook No
GPS Codes 9673-A6,9800-A6,9801-A6,9807-A6,9813-A6,9964-A6,9AF6-A6