Executive Analysis of European Consumers Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car
Executive Analysis of European Consumers Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car
RELEASE DATE
28-Feb-2011
28-Feb-2011
REGION
Europe
Europe
Research Code: 9832-00-1C-00-00
SKU: AU00349-GL-MR_08949
$1,500.00
In stock
SKU
AU00349-GL-MR_08949
Description
Consumer preferences for smartphone apps and usage within the car are analysed. Also various price points for these apps are found out by surveying 1911 customers across Germany Italy UK France. Measure current usage of infotainment and apps solutions and understand perceptions toward existing and potentially new infotainment concepts. Assess willingness to pay for infotainment and apps concepts that are likely to influence future car purchases. Determine which infotainment/apps packages are most preferred and identify car brand perceptions for infotainment solutions. Finally assess desirability and willingness to pay for EV- related apps.
Table of Contents
Methodology of Research
Summary of Key Findings
Smartphones Usage
Awareness of Apps
Preference for Car Related Apps
Electric Vehicle Apps
Definitions
Company Information
Popular Topics
Consumer preferences for smartphone apps and usage within the car are analysed. Also various price points for these apps are found out by surveying 1911 customers across Germany Italy UK France. Measure current usage of infotainment and apps solutions and understand perceptions toward existing and potentially new infotainment concepts. Assess willingness to pay for infotainment and apps concepts that are likely to influence future car purchases. Determine which infotainment/apps packages are most preferred and identify car brand perceptions for infotainment solutions. Finally assess desirability and willingness to pay for EV- related apps.
No Index | Yes |
---|---|
Podcast | No |
Industries | Automotive |
WIP Number | 9832-00-1C-00-00 |
Is Prebook | No |