Future of the Global Luxury Vehicle Market
Future of the Global Luxury Vehicle Market
Brand Differentiation and Competitive Pressures to Revolutionize the Luxury Vehicle Market by 2020
20-Jun-2014
Europe
$10,000.00
Special Price $7,500.00 save 25 %
Description
The aim of this research service is to provide a strategic overview of the global luxury vehicle market. Luxury automotive OEMs must evolve and adapt to emerging Mega Trends of urbanization, demographic and social preference changes, and technology and electric mobility. The study introduces new market segments that have developed to meet changing customer needs, and discusses automotive Mega Trends and their impact on this market. In addition, it highlights the key technology trends and important launches expected and also analyzes branding and new market channel strategies adopted by luxury OEMs.
Table of Contents
Executive Summary—Key Findings
Key Mega Trends that will Impact the Luxury Vehicle Market
Luxury OEM Types of the Future
How Luxury Cars will be Defined in the Future
How OEMs will Differentiate their Brand in the Future
Branding Comparative Analysis of the Luxury Brand Values
Attractive Attributes for the Future Luxury Customers
Future Luxury Customers
The Smart Future Retail Network
Key Components of the 2020 Luxury Automotive Store
Future Omni Channel Retail Stores To Be More Experience-based Than Transactional
Increasing Investment in Data Mining and Data Analytics
Luxury Vehicles—Future Differentiating Technologies
Connected Car Feature Portfolio of Luxury OEMs
OEM Comparative Analysis—Automated Driving Rollout Strategy
Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology
Key Global OEMs—Luxury Brand Portfolio
Vehicle Segment Definitions
Definition of Mega Trends and Top Mega Trends that Frost & Sullivan Tracks
Key Mega Trends That Will Impact the Luxury Vehicle Market
Urbanization
Growth of the HNWI—Top 30 Cities by HNWI Population
Health, Wellness, and Well-being
Smart Mobility
Connected Luxury Car—An Extension of Connected Living
Big Data Deluge
How OEMs Will Differentiate Their Brand in the Future
Future Brand Differentiation
Future Brand Differentiation (continued)
Branding Comparative Analysis of the Luxury Brand Values
Attractive Attributes for the Future Luxury Customers
Analysis of Attributes to Derive the OEM Brand Values
How Luxury Cars Will be Defined in the Future
Top 3 Luxury Automakers Brand Positioning
Evolution of a New Competitive Structure in the Luxury Vehicle Market
Premium Industry Market Segmentation
Luxury OEM Types of the Future
Price vs. Segment Analysis in the Luxury Vehicle Market
Comparative Analysis—Vehicle Length vs. Average MSRP ($)
High-performance Variants:
Global Luxury Vehicle Market 2013
Key OEMs Strategies for the Luxury Car Market
Global Luxury Vehicle Sales by OEM: 2013 to 2020—A Snapshot
Top 5 Markets by Sales in 2013
Global Luxury Vehicle Sales by Region in 2013—A Snapshot
Key Regional Market—BRIC vs. G5 and United States
Key Regional Markets—Developed vs. Emerging Economies
Key Regional Markets—Developed vs. Emerging Economies
Luxury Vehicle Market by Product Segment
Small and Midsize Segments
Luxury SUV-crossover Segment
Luxury Vehicle Market in China
Luxury Vehicle Market in Europe
European Luxury Vehicle Sales by Key Countries—G5 vs. E5
Luxury Vehicle Market in Europe
Evolution of Body Styles in the Luxury Vehicle Market
Key Model Launches 2012–2013
Key Model Launches 2014–2020
Future Luxury Customers
The Global Baby Boom
Target Demographic for Luxury OEMs–US Market
Baby Boomers and Millennials To Continue Dominating the European Population Till 2020
Baby Boomers Keep Auto Sales Booming; Millennials—the Next Target
Female Empowerment
Women and the Car Industry
What Women (Do Not) Want
Target Customer—Status Seeker
Target Customer—Suburban Achievers
Target Customer—Practical Luxury
Target Customer—High Net Worth Individuals
Customer Research Analysis Introduction
Gender Comparison
Age Comparison
Comparison of 18- to 35-year-olds
Luxury Car Brands Comparison
Audi and Mercedes Trend Comparison
Luxury Car Brands Comparison by Gender
Key Criteria for the Next Purchase—Female
Key Criteria for the Next Purchase—Gap Analysis
Generation Y General Attitudes
Generation Y Attitudes Toward Personalization
Key Conclusions From the Luxury Customer Trend Analysis
Key Powertrain and Electric Vehicle Trends Affecting the Luxury Vehicle Market
Transmission Strategy
Brand Positioning and Strategy
Premium Electric Vehicle Launches by German OEMs—2014
Comparison of Premium Electric Vehicles
PHEV and eREV Model Launch Roadmap of Key OEMs—Europe and NA
BEV Model Launch Roadmap of Key OEMs—Europe and North America
Case Study of the Leasing Model—Cadillac ELR’s Lease Plan (Limited to Current GM Owners and Lessees)
Case Study of the Leasing Model—The Tesla Model S Financing Plan With Guaranteed Resale Value
Connected Car Feature Portfolio of Luxury OEMs
Luxury OEMs Communication Strategy
Luxury OEMs’ Connected Car Business Models
How Big Data can Help Luxury OEMs
Role of Smartphone in Luxury Infotainment Market
BMW Case Study
BMW Case Study
BMW Case onnected App and BMW Link
Audi Connect Case Study
Mercedes Benz App Shop and Digital Drivestyle App
Automated Vehicles Forecast for Europe
OEM Comparative Analysis—Automated Driving Rollout Strategy
OEM Comparative Analysis—Automated Driving Application Strategy
Case Study—Cadillac Super Cruise
OEM Comparative Analysis—Automated Driving Cost and Packaging
OEM Comparative Analysis—Automated Driving Cost and Packaging
Autonomous Driving to be Another Key Parameter on Which Luxury OEMs Compete in the Future
Luxury OEMs—Technology Evaluation Process
Technology Evaluation Process
Luxury OEMs Choosing Key Brand Attributes to Identify and Differentiate them from their Competitors in the Consumer’s Mind
Emphasis on Differentiation
Paradigm Shift from Vehicle Ownership to Vehicle Usage
Presence of 3 Emerging Business Models Within Mobility Integration
Mobility Integration Case Study—Qixxit, Germany
Case Card aMobility Service Offerings
Case Study—Mobility Service Ecosystem of BMW
Case Study—Daimler Mobility Services mbh
OEM Car Sharing—Daimler Expected to Generate €100 Million from Mobility Services in 2014 and Aims for €1 Billion by 2020
Daimler Mobility Contribution to Overall Revenue by 2025
Luxury OEMs Regional Mobility Products and Services
Outlook for Global Car Sharing 2020
Corporate Car Sharing
Automotive OEMs—With Luxury OEMs Leading—to Integrate Parking as Part of Their Mobility Offering
New Car License Quota, China
Venture Capital
New Mobility Business Models Changing the Landscape for Luxury OEMs
Mega Trends Driving The Future of Retailing
Key Components of the 2020 Luxury Automotive Store
More Interactive and Seamless Than Siloed
Future Omni Channel Retail Stores to be More Experience-based than Transactional
Digital Retailing Formats of Luxury OEMs
More Consultative Than Directive
The Business Card of the Future—Your Unique
Increasing Investment in Data Mining and Data Analytics
The Luxury Showroom of the Future: Unlimited, Personalized, Digitally Integrated, Socially Connected
The Luxury Showroom of the Future (continued)
Case Study—Audi City Digital Car Showroom
Case Study—Audi City Digital Car Showroom
Structure of a Future Channel Network in a Mega City
The Smart Distribution Network
Off-store Digital Sales Generation: The Online Channel Graduating from Marketing to Sales Tool
Key Takeaways on the Future of Luxury Automotive Retailing
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
Abbreviations and Acronyms Used
Abbreviations and Acronyms Used (continued)
Abbreviations and Acronyms Used (continued)
Learn More—Next Steps
Related Research
Related Research
Market Engineering Methodology
Key Value Parameters by Top 5 Luxury OEMs
Popular Topics
No Index | No |
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Podcast | No |
Author | Shwetha Surender |
Industries | Automotive |
WIP Number | M975-01-00-00-00 |
Is Prebook | No |
GPS Codes | 9800-A6,9807-A6,9813-A6,9AF6-A6 |