Opportunity Analysis for the Automotive Parts and Service eRetailing Market in Europe

Opportunity Analysis for the Automotive Parts and Service eRetailing Market in Europe

Tyres and Accessories Will Push Online Parts Close to 20 Billion Euros by 2020

RELEASE DATE
11-Jul-2014
REGION
Europe
Research Code: M9FD-01-00-00-00
SKU: AU00960-EU-MR_15461
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Description

Online parts sales are expected to more than quadruple over the next 5 to 7 years as eRetailers refine their business models for delivering products to vehicle owners and service professionals in the automotive aftermarket. For now, tyre manufacturers are driving the migration to online sales channels as parts and service providers determine which platforms and partnerships are best aligned to their products and customers. For the purposes of this research, eRetailing includes most automotive spare parts sold online in the European Union countries and Russia. More than 20 interviews were conducted with stakeholders across the automotive aftermarket value chain. The base year is 2013, and the forecast period extends to 2020.

Table of Contents

Executive Summary—Key Findings

Executive Summary—Top Transformational Shifts Expected to Shape the Future of Parts Retailing (2013 to 2020)

Executive Summary—The 3600 Integrated Customer Journey

Executive Summary—Shifting from Service Model to Solutions Model

Executive Summary—The Automotive eRetailing Gap

Executive Summary—Parts eRetailing Opportunity in Key Countries

Executive Summary—Online Parts vs. Total Aftermarket Parts Revenue

Executive Summary—eRetailing Penetration/Growth by Key Regions

Executive Summary—Parts eRetailing in France

Executive Summary—Automotive eRetailing Product Category Analysis

Executive Summary—Automotive eRetailing Value Chain

Executive Summary—eRetailing Competitive Analysis

Executive Summary—Key Automotive eRetail Participants in Operation

Executive Summary—Key Automotive eRetail Participants in Operation (continued)

Automotive eRetailing Business Models—Direct and Marketplace

Business Model Analysis by Participant Type

Emerging Bricks & Clicks Convergence Models in Parts and Service

Executive Summary—Halfords’ Omni-channel Approach

Executive Summary—Service Aggregation Emerging Model

Executive Summary—Key OES Comparative Strategies in UK

Executive Summary—OES-to-Marketplace: BMW eBay Direct

Executive Summary—Key Findings and Future Outlook

Research Scope and Background

Vehicles in Operation by Country

Vehicles in Operation by Country (continued)

Vehicles in Operation by Brand

Research Aims and Objectives

Key Questions this Study Will Answer

Research Methodology

Key Participant Groups Compared in This Study

eCommerce and Online Retail Definitions

Channel Participant Segmentation

Channel Participant Definitions

Definitions

Vehicle Segmentation

Global Overall Online Retail Sales Outlook

Percentage of Population Who Shopped Online—Europe

Online Product Penetration Rates

Key Legislative Trends in eRetailing—Europe

Europe—mCommerce Market Dynamics

Europe—mCommerce Market Dynamics (continued)

Impact of Mega Trends on Aftermarket

Top Transformational Shifts Expected to Shape the Future of Parts Retailing (2013 to 2020)

Transformational Shift #1—Future Stores

Transformational Shift #2—Omni-channel Retailing

Transformational Shift #3—Connected Retailing

Transformational Shift #4—New Business Models

Transformational Shift #5—Engaging Retailing

Transformational Shift #6—Last-mile Logistics

Transformational Shift #7—Big Data Retailing

Impact on Aftermarket—The 360º Integrated Customer Journey

Impact on Aftermarket—Fulfilment Will Emerge as Key Differentiator

Impact on Aftermarket—Future Smart Distribution and Service Network

Impact on Aftermarket: Shifting from Service Model to Solutions Model

Key Influencers of Parts-related Online Research and Sales

Key Reasons for Not Buying Parts Online

Challenges for Online eRetailers to Cross-border European Presence

The Automotive eRetailing Gap

Digitisation Expansion in Auto Parts and Service

eRetailing Evolution

Key Automotive eRetail Participants in Operation

Key Automotive eRetail Participants in Operation (continued)

Automotive eRetailing Value Chain

Recent Strategic Developments in Automotive Parts eRetailing

Automotive Parts and Service eRetailing—Revenue Scenario Analysis

Revenue Forecast Scenario Assumptions to 2020

Revenue Forecast by Country

Online and Aftermarket Parts Retail Comparative Share by Region

eRetailing Penetration and Growth Comparison by Key Regions

Percent Revenue Forecast by Type

Percent Revenue Forecast by Participant Type Discussion

Automotive eRetailing Product Category Analysis

Tyre eRetailing: Leading Aftermarket Product Segment

Automotive eRetailing Business Models—Direct and Marketplace

Business Model Analysis by Participant Type

Why the Marketplace Model Works

Emerging Bricks & Clicks Convergence Models in Parts and Service

Collaborative Bricks & Clicks—Tesco/Blackcircles.com

Mobile Service—Allopneus/Kwik Fit

OEM to Marketplace—BMW eBay Direct

OEM to Marketplace—Other Key Brands

Service Aggregation

Case Study—whocanfixmycar.com’s Service Aggregation Model

Customised Fulfilment Emerging as Key Differentiator

Social Commerce in Automotive Parts

Case Study—Social Media Significance: Norauto (France)

Overall eRetailing Dashboard—France

Parts eRetailing Dashboard—France

Parts eRetailing Dashboard—France (continued)

Overall eRetailing Dashboard—Germany

Parts eRetailing Dashboard—Germany

Parts eRetailing Dashboard—Germany (continued)

Overall eRetailing Dashboard—UK

Parts eRetailing Dashboard—UK

Parts eRetailing Dashboard—UK (continued)

Overall eRetailing Dashboard—Russia

Parts eRetailing Dashboard—Russia

Parts eRetailing Dashboard—Russia (continued)

Overall eRetailing Dashboard—Italy

Parts eRetailing Dashboard—Italy

Parts eRetailing Dashboard—Italy (continued)

Overall eRetailing Dashboard—Spain

Parts eRetailing Dashboard—Spain

Parts eRetailing Dashboard—Spain (continued)

Comparative Benchmarking—Criteria Definitions

Comparative Benchmarking by Participant Type

Comparative Benchmarking by Key Participants

Company Profile—Delticom

Company Profile—Delticom (continued)

Company Profile—Amazon

Company Profile—EuroCarParts

Company Profile—EuroCarParts (continued)

Company Profile—Oscaro

Company Profile—Halfords

Company Profile—Halfords (continued)

Company Profile—Exist.ru

Company Profile—Allopneus

Company Profile—Mister Auto

Company Profile—Blackcircles

Company Profile—eGommerce

Company Profile—eBay

Key Conclusions and Future Outlook

3 Big Predictions for Automotive Parts and Service eRetailing

Legal Disclaimer

Tyre Revenue by Region

Key Tyre eRetailers—Market Share

Key Tyre eRetailers—Strategy Benchmarking

OES Offline vs. Online Sales Scenario Analysis

Case Study—OEM Comparative Strategies in UK

Abbreviations and Acronyms Used

Learn More—Next Steps

Relevant Research—Published or In-progress Studies

Planned 2014 Research

Market Engineering Methodology

Online parts sales are expected to more than quadruple over the next 5 to 7 years as eRetailers refine their business models for delivering products to vehicle owners and service professionals in the automotive aftermarket. For now, tyre manufacturers are driving the migration to online sales channels as parts and service providers determine which platforms and partnerships are best aligned to their products and customers. For the purposes of this research, eRetailing includes most automotive spare parts sold online in the European Union countries and Russia. More than 20 interviews were conducted with stakeholders across the automotive aftermarket value chain. The base year is 2013, and the forecast period extends to 2020.
More Information
No Index No
Podcast No
Author Kumar Saha
Industries Automotive
WIP Number M9FD-01-00-00-00
Is Prebook No