SMS Applications and Services in Western Europe; Short Term Revenue Opportunities

SMS Applications and Services in Western Europe; Short Term Revenue Opportunities

RELEASE DATE
05-Apr-2002
REGION
Europe
Research Code: B056-01-00-00-00
SKU: TE01949-NA-SF_13579
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SKU
TE01949-NA-SF_13579

$3,950.00

$2,962.50save 25 %

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Description

The report gives a strategic overview of how SMS has developed and grown to such a popular, ubiquitous technology. It looks at the evolution of SMS from a basic alerting mechanism to mass market communication channel, and how it will continue to grow and be used as next generation technologies like EMS and MMS are launched.

Table of Contents

Evolution: Wireless Information and Wireless Messaging Services

  • Evolution and Usage of Wireless Information Services
  • Evolution of Mobile Messaging
  • SMS: Definition and Benefits and Features
  • SMS Content
  • Timeline for Adoption of Wireless Information Services in Europe

Infrastructure

  • Architecture
  • SMS Center
  • Standards and Infrastructure Protocols
  • SIM Toolkit
  • Interconnect Charges
  • Billing

Relationships Between Key Players

  • Value Chain
  • Content Developers
  • Service and Solutions Providers
  • Equipment Vendors
  • Network Operators
  • Pricing

Segmentation

  • Messaging
  • Cross Media Interactivity
  • Enterprise
  • Marketing
  • m-Commerce
  • Entertainment and Competitions
  • Information

Challenges and Restraints

  • Market Maturity and Revenue Generation
  • Adoption of Services
  • Network Capacity

Market Engineering Awards for the Western European SMS Market

  • Introduction
  • Business Development Strategy: Flytxt
  • Product Innovation: Codeonline
  • Brand Awareness Development: Microsoft MSN
Related Research
The report gives a strategic overview of how SMS has developed and grown to such a popular, ubiquitous technology. It looks at the evolution of SMS from a basic alerting mechanism to mass market communication channel, and how it will continue to grow and be used as next generation technologies like EMS and MMS are launched.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number B056-01-00-00-00
Is Prebook No