Key Findings

Executive Summary—Strategic Factsheet

Market Engineering Measurements

CEO’s Perspective

CEO’s Perspective (continued)

Market Definitions

Market Definitions (continued)

Market Definitions–Geographic Scope

Market Trends

Product Trends

Technology Trends

Technology Trends (continued)

Technology Trends (continued)

Key Questions This Study Will Answer

Market Segmentation—North America

Market Segmentation–Europe

Value Chain and Distribution Analysis

Value Chain and Distribution Analysis (continued)

Impact of Road Construction Industry Mega Trends on the Road-marking and Traffic Paints and Coatings Market

Impact of Road Construction Industry Mega Trends on the Road-marking and Traffic Paints and Coatings Market (continued)

Impact of Road Construction Industry Mega Trends on the Road-marking and Traffic Paints and Coatings Market (continued)

Mega Trend Impact on Road-marking and Traffic Paints and Coatings Market

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Market Engineering Measurements

Forecast Assumptions

Revenue Forecast

Revenue Forecast Discussion

Per cent Revenue Forecast by Region

Revenue Forecast by Region

Per cent Revenue Forecast by Market Segment

Revenue Forecast by Market Segment

Per cent Revenue Forecast by Distribution Channel

Per cent Revenue Forecast Discussion by Distribution Channel

Market Share

Market Share Analysis

Competitive Environment

Competitive Factors and Assessment

Competitive Forces—Porter’s 5 Forces Model

Competitive Forces—Porter’s 5 Forces Model (continued)

Competitive Forces—Porter’s 5 Forces Model (continued)

Major Companies (continued)

Major Companies (continued)

Major Companies (continued)

CEO’s 360 Degree Perspective

Performance-based Marking Segment Key Findings

Market Engineering Measurements

Segment Overview and Introduction

Segment Overview and Introduction (continued)

Revenue Forecast

Revenue Forecast Discussion

Per cent Revenue Forecast by Region

Competitive Environment

Competitive Factors and Assessment

Competitive Factors and Assessment (continued)

North America Breakdown

Market Engineering Measurements

Revenue Forecast

Revenue Forecast Discussion

Unit Shipment and Revenue Forecast—Thermoplastics

Unit Shipment and Revenue Forecast—Cold Plastics

Per cent Revenue Forecast by Product Type

Revenue Forecast Discussion by Product Type

Per cent Unit Shipment Forecast by Country—Thermoplastics

Per cent Unit Shipment Forecast by Country—Cold Plastics

Unit Shipment Forecast Discussion by Country

Per cent Unit Shipment Forecast by Chemistry

Per cent Unit Shipment Forecast by Chemistry Discussion

Competitive Environment

Europe Breakdown

Market Engineering Measurements

Revenue Forecast

Revenue Forecast Discussion

Revenue Forecast Discussion (continued)

Unit Shipment and Revenue Forecast—Thermoplastics

Unit Shipment and Revenue Forecast—Cold Plastics

Per cent Revenue Forecast by Product Type

Revenue Forecast Discussion by Product Type

Per cent Unit Shipment Forecast by Country— Thermoplastics

Per cent Unit Shipment Forecast by Country—Cold Plastics

Unit Shipment Forecast Discussion by Country

Unit Shipment Forecast Discussion by Country (continued)

Per cent Unit Shipment Forecast by Chemistry

Per cent Unit Shipment Forecast by Chemistry Discussion

Competitive Environment

Paint-based Markings Segment Key Findings

Market Engineering Measurements

Segment Overview and Introduction

Segment Overview and Introduction (continued)

Revenue Forecast

Unit Shipment Forecast

Unit Shipment and Revenue Forecast Discussion

Pricing Trends and Forecast

Pricing Trends and Forecast Discussion

Per cent Unit Shipment Forecast by Region

Competitive Environment

Competitive Factors and Assessment

North America Breakdown

Market Engineering Measurements

Revenue Forecast

Unit Shipment Forecast

Unit Shipment and Revenue Forecast Discussion

Unit Shipment and Revenue Forecast—Solvent-borne Markings

Unit Shipment and Revenue Forecast—Water-borne Markings

Unit Shipment and Revenue Forecast—Epoxy and PU Markings

Per cent Unit Shipment Forecast by Product Type

Unit Shipment Forecast Discussion by Product Type

Per cent Unit Shipment Forecast by Country

Unit Shipment Forecast Discussion by Country

Per cent Unit Shipment Forecast by Chemistry

Per cent Unit Shipment Forecast by Chemistry (continued)

Per cent Unit Shipment Forecast by Chemistry (continued)

Competitive Environment

Europe Breakdown

Market Engineering Measurements

Revenue Forecast

Unit Shipment Forecast

Unit Shipment and Revenue Forecast Discussion

Unit Shipment and Revenue Forecast–Solvent-borne Markings

Unit Shipment and Revenue Forecast–Water-borne Markings

Unit Shipment and Revenue Forecast–Epoxy and PU Markings

Per cent Unit Shipment Forecast by Product Type

Unit Shipment Forecast Discussion by Product Type

Per cent Unit Shipment Forecast by Country

Unit Shipment Forecast Discussion by Country

Per cent Unit Shipment Forecast by Chemistry

Per cent Unit Shipment Forecast by Chemistry (continued)

Per cent Unit Shipment Forecast by Chemistry (continued)

Competitive Environment

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

Partial List of Companies Interviewed

Learn More—Next Steps

Abbreviations and Acronyms Used

Abbreviations and Acronyms Used (continued)