Pay TV Content Exclusivity: Subscriber Magnet or Competition Killer?
Pay TV Content Exclusivity: Subscriber Magnet or Competition Killer?
RELEASE DATE
02-Jun-2010
02-Jun-2010
REGION
North America
North America
Research Code: 9846-00-02-00-00
SKU: TE01723-NA-SF_13353
$1,500.00
Special Price $1,125.00 save 25 %
In stock
SKU
TE01723-NA-SF_13353
Description
Exclusive content carriage has been a key Pay TV provider strategy to rapidly acquire customers and increase market share. In choosing a pay TV provider, subscribers base their choice largely on the programming content of the pay TV service. Many alternative pay TV providers around the globe including PCCW, Hong Kong; France Telecom, France and Singtel, Singapore are achieving success in the pay TV market in large part due to exclusive content acquisition. Incumbent pay TV providers also use exclusive content to keep their pay TV market dominance from waning and block the prospects of success for new market entrants.
Table of Contents
Content Exclusivity
Popular Topics
residential energy storage market
biometric authentication market
Exclusive content carriage has been a key Pay TV provider strategy to rapidly acquire customers and increase market share. In choosing a pay TV provider, subscribers base their choice largely on the programming content of the pay TV service. Many alternative pay TV providers around the globe including PCCW, Hong Kong; France Telecom, France and Singtel, Singapore are achieving success in the pay TV market in large part due to exclusive content acquisition. Incumbent pay TV providers also use exclusive content to keep their pay TV market dominance from waning and block the prospects of success for new market entrants.
No Index | Yes |
---|---|
Podcast | No |
Industries | Telecom |
WIP Number | 9846-00-02-00-00 |
Is Prebook | No |