Women as Vehicle Customers—Voice of North America Consumer Findings, 2016
Women as Vehicle Customers—Voice of North America Consumer Findings, 2016
40% will Consider Digital Retail Platforms for their Next Vehicle Purchase (2020)
12-May-2017
North America
Description
The percentage of women holding driving licenses in North America is greater than that of men. However, women are unhappy with the entire process of car buying. Hence, understanding women car purchase preferences is essential for OEMs to ensure that the process is amicable. With the growth of digital platforms and social networking sites, women car buyers are well informed about their choices. Catering to their needs is of utmost importance to all stakeholders in the automotive industry. Opportunities for OEMs and dealerships exist to partner with automotive tech start-ups to digitally transform the car purchase process, including digital financing. The findings from this study will allow product planning teams/OEMs to focus on the specific needs of women car buyers.
The aim of the study is to analyze the growing trend toward North American (US and Canada) women customers buying cars and the underlying factors considered in their purchase decisions.
Research Scope:
Women car buyers' preferences across 3 categories (Design & Technology, Sales & Retail, and Vehicle Ownership) are covered in detail in this study.
• To understand the difference between women and men in their attitude to buying cars, sales, product, and ownership
• To study how OEMs are designing cars that suit women’s preferences and needs
• To study the features and attributes that women prefer in cars and overall satisfaction levels
• To compare any differences between countries and gender-specific buying patterns
• To understand how retail strategy differs for women and how to optimize the customer journey to target women
• Strategic findings and recommendations to OEMs and car dealerships
Key Questions this Study will Answer:
• Are women customers dissatisfied with their car? If so, what are the key reasons?
• What strategies are OEMs employing in this growing segment? What are the features and attributes that women consider as important when buying a vehicle?
• What kind of car do women customers prefer? Which features do they prefer in their cars?
• What is the profile for women customers in their current vehicle versus their future ideal vehicle? What are women customers' attitudes toward car purchasing decisions?
• Which financing options are available to women customers while leasing a car?
Table of Contents
Key Findings
Gender-wise Vehicle Buying Preferences
Preferences among 3 Categories of Women Customers
Luxury versus Non-luxury Women Vehicle Buyers
Vehicle Feature Preferences among Women Buyers
Current and Future Outlook
Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology
Vehicle Segmentation
Passenger Vehicle Driving Licences by Gender—Country Summary
Women as Vehicle Buyers
3 Types of Women Customer Segments
Women Vehicle Buyers’ Preferences across 3 Categories
Design and Technology Needs of Women Customers—Key Findings
Design and Technology Needs of Women Customers—Key Findings (continued)
Women Driver Segments—Differences in Preferences
Features’ Optimization for Women Customers/Driver Segments
Fuel/Engine Type for Women Customers’ Targeted Ideal Vehicle
Top 10 Vehicle Attribute Feature Preferences of Women Customers
Technology Adoption Level of Women Customers
Feature Gap Analysis—OEM Focus versus Women Vehicle Buyers’ Preference
Vehicle Body Type Preference of Women Customers
Preferred Next Vehicle Purchase Model
Women Customers’ Feel and Design of Current Vehicle
Importance of Vehicle in Expressing Personalities
Role of Vehicle in Expressing Women Customer Personalities
Sales and Retail Needs of Women Customers—Key Findings
Main Information/Opinion Sources about Vehicles for Women Customers
Influence of Facebook on Decision to Purchase a Vehicle in North America
Attitude about Vehicle Dealerships by Vehicle Segment
Social Media Activities by Women Customers in North America
Ownership Needs of Women Customers—Key Findings
Lease Options—A Critical Factor for Attracting Women Customers
Preferred Financing or Payment Options—By Gender
Preferred Financing or Payment Options—By Vehicle Category
Top Ideal Vehicle Brands by Purchasing Preference of Women in North America
Driving Patterns and Vehicle Ownership among North America Owners
Growth Opportunities—Women-centric Vehicle Buying in North America
Strategic Imperatives for Success and Growth
Voice of Women as Vehicle Customers—Research Premise
Understanding Women Customer Preferences—So-what Analysis
Top 5 Predictions about Women Car Buyers
Legal Disclaimer
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Related Research
Strategic Analysis of WBG Semiconductors in Power Electronics Applications for EVs, Forecast to 2030
Popular Topics
No Index | No |
---|---|
Podcast | No |
Author | Ajay Natteri Mangadu |
Industries | Automotive |
WIP Number | K19F-01-00-00-00 |
Keyword 1 | Women as Vehicle Customers |
Keyword 2 | Voice of North America Consumer |
Keyword 3 | Digital Retail Platforms |
Is Prebook | No |
GPS Codes | 9800-A6,9813-A6,9967-A6,9AF6-A6 |