Description

Ad insertion servers can be defined as software and hardware solutions that enable the storage and transmission of targeted advertisements inserted into content streams. This study focuses on ad servers in cable, telco and broadcast markets. In this study Frost & Sullivan evaluates the current state of the World ad insertion server market and factors that will attribute to its growth in the future. Apart from market drivers and restraints, the study also includes challenges being faced by the industry, revenue forecasts, and the demand for ad server solutions in the coming years.