Description

The car industry is finally waking up to the realisation that what happened to brick and mortar stores in the publishing and electronics industries is now at their door steps. In 2009, only 4% of all retail sales (across all product lines, except fuel stations), globally, were online. A trend which accelerated to about 11% of all sales in 2011 and is expected to be around 13–15% when the data for 2013 is finalised. Car retailers are expected to increase their online presence in the short term to match this industry trend.