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The Use of Social Media Analytics in the Mobile Communications Industry
The Use of Social Media Analytics in the Mobile Communications Industry
RELEASE DATE
28-Jan-2011
28-Jan-2011
REGION
Europe
Europe
Research Code: 9838-00-1D-00-00
SKU: TE01651-NA-SF_13281
$1,500.00
Special Price $1,125.00 save 25 %
In stock
SKU
TE01651-NA-SF_13281
Description
The study looks at how mobile network operators are monitoring social media and they use that data for marketing and brand awareness purposes. The research looks at the ecosystem around social media analytics providers and their offer and it fits mobile network operators' needs. Finally, the study explores how social media data could be integrated with other type of data (CDR) combining different analytics tools.
Table of Contents
Scope and Methodology of the Study
Social Media Analytics for a Complementary View on Mobile Users
The Era of Big Data and Statisticians
The Mobile Communications Industry in the Era of Big Data
Data Analytics Tools for the Mobile Communications Industry
Defining Social Media
Classification of Social Media
The Raison d'Etre of Social Media
Introducing Social Media Analytics Tools
Social Media Metrics
Social Media Analytics Providers
Case Study - Attentio
Case Study - Radian6
Case Study - KXEN
Case Study - SAS
Diffusion of Social Media Analytics in Mobile Network Operators
Mobile Network Operators' Objectives for Using Social Media Analytics
The Establishment of Social Media Analytics Team within Mobile Network Operators
Case Study - FT-Orange Group
Popular Topics
The study looks at how mobile network operators are monitoring social media and they use that data for marketing and brand awareness purposes. The research looks at the ecosystem around social media analytics providers and their offer and it fits mobile network operators' needs. Finally, the study explores how social media data could be integrated with other type of data (CDR) combining different analytics tools.
| No Index | Yes |
|---|---|
| Podcast | No |
| Industries | Telecom |
| WIP Number | 9838-00-1D-00-00 |
| Is Prebook | No |