Description

As mobile operators search for new types of products and services to leverage location investments in their networks, commercial location-based services have emerged as an opportunity to provide a means of differentiation, a way to build customer loyalty, and a new revenue stream in the increasingly competitive mobile environment. Frost & Sullivan's North American Location-Based Services Report analyzes the business of mobile location services, evaluates the technology that makes it a reality, and tracks the enterprise applications that the market is demanding.