X-Factor Head-to-Head: Google vs. Yahoo!
X-Factor Head-to-Head: Google vs. Yahoo!
RELEASE DATE
03-Sep-2007
03-Sep-2007
REGION
North America
North America
Research Code: D543-00-57-00-00
SKU: IT02695-NA-MR_16058
$4,950.00
Special Price $3,712.50 save 25 %
In stock
SKU
IT02695-NA-MR_16058
Description
In this study, we will look more closely at Google and Yahoo! as they are the most similar in terms of target audience and revenue base of X-Factor companies. First and at the foundation of our analysis, we will use the methodology and metrics developed in The X-Factor Threat to evaluate X-Factor companies. Second, we will provide a head-to-head comparison between Google and Yahoo! Finally, we will describe the strengths and vulnerabilities that both companies face going forward.
Table of Contents
Introduction
Strategic Superstars
Summary of Google and Yahoo! Strengths and Vulnerabilities
Appendix: Evaluating Marketing Strength & Marketing Impact
Stratecast - The Last Word
About Stratecast
Related Research
Popular Topics
In this study, we will look more closely at Google and Yahoo! as they are the most similar in terms of target audience and revenue base of X-Factor companies. First and at the foundation of our analysis, we will use the methodology and metrics developed in The X-Factor Threat to evaluate X-Factor companies. Second, we will provide a head-to-head comparison between Google and Yahoo! Finally, we will describe the strengths and vulnerabilities that both companies face going forward.
No Index | Yes |
---|---|
Podcast | No |
WIP Number | D543-00-57-00-00 |
Is Prebook | No |