Description

Before Google, Yahoo! developed (and acquired) its own search capabilities. The company conducts research to address user issues, such as: making the Internet search experience easier and more efficient; providing users with tools to help solve their problems; finding new and better ways for users to connect and communicate with family and friends; and guiding family and friends towards high-quality products, songs, movies, and other resources. The company also provides advertisers with the ability to connect efficiently with customers, which maximizes the advertisers’ marketing investments and provides a better overall user experience.