Description

Premium mobile content refers to the mobile content and services that command a usage fee of their own, which is over and above the access fee( or data plans) that the subscribers pays to the mobile operators to be able to access the content and services. On-deck premium mobile content and services refer to those content elements that are offered and managed by the mobile operator. Depending upon the implementation, the mobile operator may be directly involved in content generation, hosting, content presentation, billing, customer care and other processes in the on-deck model. Discovery of on-deck premium mobile content business is also facilitated by the mobile operators and their partners.