2011 Mobile Communications Market Outlook in Vietnam
2011 Mobile Communications Market Outlook in Vietnam
Strong Market Dominance of State-owned Telecommunications Operators a Challenge for New Entrants
01-Feb-2013
Asia Pacific
$4,950.00
Special Price $3,712.50 save 25 %
Description
The Vietnam telecom industry slowed down significantly in 2010, as the mobile communications market had begun to saturate. Mobile penetration rate stood at 128.0 percent in 2010. With few subscribers to sustain growth, direct price competition has been the main strategy of mobile operators. The slowdown in mobile subscriber growth also resulted in a lower year on year growth rate of mobile revenue. Moreover, the operators' dependency on prepaid voice and messaging services coupled with challenges in driving mobile data usage have failed to increase the average revenue per user. Although all licensed mobile operators have started to offer 3G services, take-up of the technology in 2010 remained low due to high cost and lack of content.
Table of Contents
Executive Summary
Executive Summary—Market Engineering Measurements
Executive Summary—Market Engineering Measurements
Executive Summary—CEO’s Perspective
Market Overview—Definitions
Market Overview—Key Questions This Study Will Answer
Drivers and Restraints
Drivers Explained
Drivers Explained (continued)
Restraints Explained
Restraints Explained (continued)
Mobile Communications Market Engineering Measurements
Vietnam Overview
Industry Changes in 2010
Vietnam Mobile Communications Market Maturity in the Regional Context
Vietnam Mobile Communications Market Maturity in the Regional Context—Discussion
Vietnam Mobile Communications Market Revenue in the Regional Context
Vietnam Mobile Communications Market Revenue in the Regional Context—Discussion
Vietnam Mobile Subscriber Growth Forecast
Vietnam Mobile Subscriber Growth Discussion
Vietnam Mobile Subscriber Composition
Vietnam Mobile Subscriber Composition—Discussion
Vietnam Mobile Services Revenue Forecast
Vietnam Mobile Services Revenue Forecast—Discussion
Vietnam Mobile ARPU Trends
Vietnam Mobile ARPU Trends Discussion
Vietnam Mobile Data Uptake
Vietnam Mobile Data Uptake Discussion
Vietnam Mobile Data in the Regional Context
Vietnam Mobile MOU Evolution
Vietnam Mobile MOU Evolution Discussion
Vietnam Mobile Technology Mix
Vietnam Mobile Technology Mix Discussion
Vietnam Mobile Communications Market Share
Vietnam Mobile Communications Market Share Evolution
Vietnam Mobile Communications Market Share Analysis of Key Participants
Vietnam Mobile Communications Market Share Analysis of Key Participants
Vietnam Mobile Communications Market Competitive Environment
Top Competitors
Vietnam Mobile Communications Market Competitive Factors and Assessment
The Last Word—Three Big Predictions
Legal Disclaimer
Market Engineering Methodology
Popular Topics
No Index | Yes |
---|---|
Podcast | No |
Industries | Telecom |
WIP Number | P60D-01-00-00-00 |
Is Prebook | No |