Description

This study presents a comparative analysis of North American OEMs EV launch strategy, product and price positioning. It introduces the North American EV market, its size, the participants and their key models line-up. This study also draws top level comparison of vehicle features and price, key enablers in various parts of the North American market and business models followed by various OEMs to promote sales of these electric vehicles. This study also includes the competitive dynamics followed by OEMs in North America by profiling them based on manufacturing strategy, target market strategy, product feature differentiation, vehicle pricing, choice of battery pack, motor power and torque, and future line-up of models.