Description

Rapid convergence of communications, media and entertainment (CME) is driving forward-thinking telecom, cable and content executives to seek more creative means to establish long-term customer relationships that are both profitable and predictable. This is a desirable end, to be sure, but how does one get from lofty goal to measurable results? Customer Value Enhancement (CVE) is an emerging approach to linking front and back office functions through the prism of advanced business intelligence and analytics.