Description

This research covers the global marketing process optimization solutions market. Frost & Sullivan defines the MPOS market as a value chain of product suites that offer marketing departments the ability to execute marketing functions including: planning, creation of print and digital marketing collateral, campaign and workflow management, benchmarking, marketing automation, analytics, and social media integration. Growth by region is forecasted, and demand analysis by industry vertical is provided. An analysis of the competitive structure including vendors' market shares is performed, and detailed profiles of the key vendors are outlined. The base year is 2010 with forecasts through 2017.