Finding and Retaining Profitable Customers: Insights from the Telecommunications Industry
Finding and Retaining Profitable Customers: Insights from the Telecommunications Industry
Finding and Retaining Profitable Customers
RELEASE DATE
26-Aug-2013
26-Aug-2013
REGION
Europe
Europe
Research Code: 9857-00-3A-00-00
SKU: IT00140-EU-MR_01134
$1,500.00
Special Price $1,125.00 save 25 %
In stock
SKU
IT00140-EU-MR_01134
Description
Telecom service providers are poised to deliver a positive Customer Experience (CE) if they mobilize their resources to enhance their Customer Understanding (CU) and act on this enhanced understanding to transform their key business processes (such as trouble to resolve, time to market, and lead to cash). Innovation needs to be institutionalised in the telecom service provider's DNA, and has to be centered on the customer, taking into account the importance of social media. An important piece of the puzzle of retaining profitable customers lies in the implementation of social customer service.
Table of Contents
Introduction
Finding Profitable Customers
Retaining Profitable Customers
Delivering Positive Customer Experience through Analytics
Social Customer Service Emerging as a Customer Requirement
Understanding Peculiarities of Social Media Engagement Times
Social Customer Service Processes
Conclusion
Popular Topics
Telecom service providers are poised to deliver a positive Customer Experience (CE) if they mobilize their resources to enhance their Customer Understanding (CU) and act on this enhanced understanding to transform their key business processes (such as trouble to resolve, time to market, and lead to cash). Innovation needs to be institutionalised in the telecom service provider's DNA, and has to be centered on the customer, taking into account the importance of social media. An important piece of the puzzle of retaining profitable customers lies in the implementation of social customer service.
No Index | No |
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Podcast | No |
Author | Suvradeep Bhattacharjee |
Industries | Information Technology |
WIP Number | 9857-00-3A-00-00 |
Is Prebook | No |