Franchising in the Chinese Automotive Aftermarket, Forecast to 2022

Franchising in the Chinese Automotive Aftermarket, Forecast to 2022

Automotive Aftermarket Revenue Forecasted to Reach $281.8 Billion by 2022

RELEASE DATE
18-May-2017
REGION
Asia Pacific
Research Code: P922-01-00-00-00
SKU: AU01481-AP-MR_20014
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Description

The Chinese automotive aftermarket is likely grow at a strong pace in the next few years from 2017 to 2022. By 2022, it is forecasted that the revenue of the Chinese automotive aftermarket $281.8 billion. Currently, the average age of vehicles exceeds the warranty period (0–3 years). In 2015, the average age of vehicle in operation was 3.3 years. The average lifetime usage period of a vehicle is 8–10 years. A large section of consumers need to go for service and maintenance in the automotive aftermarket. The franchise business model is growing. In the automotive aftermarket, the franchising model is a strategy to integrate the distribution channels. In order to build their reputation, many corporates, through franchising have opened many branches in various locations to provide higher a level of service along with the need to sell vehicle components at lower price.

Research Aim
The aim of this study is to provide a strategic insight into the potential for Franchising in the Chinese automotive aftermarket. The study presents the current scenario in the Chinese automotive aftermarket by providing a high-level overview of the factors that influence and impact its growth.

Research Objectives
• To provide a strategic perspective of franchising in the Chinese automotive aftermarket, including key current situations, challenges, and future
development possibilities
• To estimate the size and sales potential of the Chinese automotive aftermarket in 2022
• To provide a competitive analysis of various automotive aftermarket participants’ activities, market shares, products or services provided, and
planned expansion
• To provide current Chinese consumers’ potential behavior toward vehicle maintenance
• To provide reasons for franchise stakeholder to grow in the Chinese automotive aftermarket

Key Questions This Study Will Answer
• What is the short-to-medium term outlook for Chinese automotive aftermarket development?
• What are the key market trends?
• What are the key advantages and disadvantages of the various models of services in the Chinese automotive aftermarket?
• What is the structure of the current Chinese automotive aftermarket franchise channel? Which are the key industry participants?
• How challenging is the competitive landscape?

The research closes with conclusions and a future outlook. China is currently a highly fragmented market with regional variations and absence if any giant franchising corporates that dominate the entire domestic Chinese automotive aftermarket. The market share of franchised model servicing or maintenance shops is likely to surpass that of 4S shops, which charge a relatively higher servicing fee and maintenance cost. Besides, individual workshops will also shift to the franchise model of operating to become competitive.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Market Engineering Measurements

Automotive Aftermarket Development Lifecycle

Chinese Automotive Aftermarket—Revenue Forecast

Key Automotive Aftermarket Hotspots in China

Total Number of Aftermarket Participants

Consumer Preferences by City

Key Elements Driving Aftermarket Franchise Development

Key Factors to Consider While Entering the Chinese Aftermarket

Research Scope

Research Aims and Objectives

Research Background

Research Methodology

Key Participants Compared in this Study

Chinese Automotive Aftermarket Definition

Country Overview—China

New Car Sales by China City Tier

Key Influencing Trends

Comparison Between OES Parts and Independent Aftermarket (AM) Parts

Timeline of Chinese Automotive Aftermarket Development

Automotive Aftermarket Development Lifecycle

China—Vehicle in Operation

Chinese Automotive Aftermarket—Revenue Forecast

China Vehicle in Operation by Brand

China Vehicle in Operation by Age

Timeline of Automotive Franchise Aftermarket

PEST Analysis of Automotive Aftermarket Franchise Development

Total Number of Aftermarket Participants

Consumer Spending by Geographical Distribution

Consumer Preferences by City

Preferred Buying Channels for Automotive Aftermarket Products

Average Annual Vehicle Maintenance Expenditure

Average Vehicle Service Schedule Interval of Chinese Consumers

Comparison of Different Channels for Buying Vehicle Spare Parts

Chinese Automotive Aftermarket Distribution Structure Overview

Key Elements Driving Aftermarket Franchise Development

Barriers to Developing the Aftermarket Franchise Business

Three Categories of the Automotive Aftermarket

Comparison of Different Types of Automotive Aftermarket Businesses

Comparison Between OES Parts and Independent Aftermarket (AM) Parts

Service Provider Business Operating Costs

How OEM Distribution Works in China

Company Profile—SAIC Group

Company Profile—Tyreplus

How TyrePlus Distribution Works in China

Company Profile—Bosch

How Bosch’s Distribution Works in China

Company Profile—Harson Service

Company Profile—Harmony Group

Company Profile—Suremoov Auto Repairing

Impact of Regulation on Automotive Aftermarket

Emission Standards

Manufacturer-level Replacement Parts Revenue

Automotive Aftermarket Top Part Suppliers

Replacement Rate of Frequently Replaced and Safety-related Parts in the Chinese Aftermarket

Case Study—Fee of Workmanship Comparison

Various Types of eCommerce Service Providers

Main eCommerce Platform Models

Online eCommerce Shopping Platform

Online eCommerce Platform—Parts Distribution Structure

Online eCommerce Platform—Vehicle Service Distribution Structure

Market Engineering Measurements

Chinese Automotive Aftermarket Revenue Scenario Analysis

Forecast Scenario Assumptions to 2022

Key Factors to Consider While Entering the Chinese Aftermarket

Key Automotive Aftermarket Hotspots in China

Success Stories

Growth Opportunity 1—Growth in Vehicles in Operation

Growth Opportunity 2—Increasing Age of Vehicles in Operation

Growth Opportunity 3—Rising Awareness of Importance of Vehicle Maintenance

Growth Opportunity 4—Diversity in Aftermarket Products

Growth Opportunity 5—Favorable Government Policy

Strategic Imperatives for Success and Growth

The Last Word—3 Big Predictions

Legal Disclaimer

Table of Abbreviations

List of Figures
  • 1. Automotive Aftermarket: Key Hotspots, China, 2015
  • 2. Automotive Aftermarket: Revenue Forecast, China, 2010–2022
  • 3. Automotive Aftermarket: Key Industry Participants, China, 2016
  • 4. Automotive Aftermarket: Comparison Between OES Parts and IAM Parts, China, 2016
  • 5. Automotive Aftermarket: Key Market Drivers, China, 2017–2022
  • 6. Automotive Aftermarket: Key Market Restraints, China, 2017–2022
  • 7. Franchising in the Automotive Aftermarket: Barriers to Developing an Aftermarket Franchise Business, China, 2016
  • 8. Automotive Aftermarket: Three Categories of the Automotive Aftermarket, China, 2016
  • 9. Automotive Aftermarket: Comparison of Different Types of Automotive Aftermarket Business, China, 2016
  • 10. Automotive Aftermarket: Comparison Between OES Parts and IAM Parts, China, 2016
  • 11. Automotive Aftermarket: Service Provider Business Operating Cost, China, 2016
  • 12. Automotive Aftermarket: Company Profile—TyrePlus, China, 2016
  • 13. Automotive Aftermarket: Company Profile—Bosch, China, 2016
  • 14. Automotive Aftermarket: Impact of Regulation, China, 2016
  • 15. Emission Standard Implementation Process, China, 2010–2018
  • 16. Automotive Aftermarket: Manufacturer-level Replacement Parts Revenue by Category, China, 2016–2022
  • 17. Automotive Aftermarket: Top Aftermarket Suppliers by Product Type, China, 2016
  • 18. Automotive Aftermarket: Replacement Rate of Spare Parts, China, 2016
  • 19. Automotive Aftermarket: Fee of Workmanship Comparison, China, 2016
  • 20. Automotive Aftermarket: Market Engineering Measurements, China, 2016
  • 21. Automotive Aftermarket: Forecast Assumptions, China, 2010–2022
  • 22. Automotive Aftermarket: Key Hotspots, China, 2015
  • 23. Automotive Aftermarket: Success Stories, China, 2016
List of Charts
  • 1. Franchising in the Automotive Aftermarket: Key Findings, China, 2010–2022
  • 2. Automotive Aftermarket: Market Engineering Measurements, China, 2016
  • 3. Automotive Aftermarket: Automotive Aftermarket Development Lifecycle, Global, 2016
  • 4. Automotive Aftermarket: Revenue Forecast, China, 2014–2022
  • 5. Automotive Aftermarket: Percent of Aftermarket Participants by Type of Operation, China, 2010 and 2016
  • 6. Automotive Aftermarket: Customer Preference by City, China, 2015
  • 7. Franchising in the Automotive Aftermarket: Key Elements Driving Aftermarket Franchise Development, China, 2015
  • 8. Automotive Aftermarket: Key Factors to Consider for Entering the Aftermarkets, China, 2016
  • 9. GDP Growth, China, 2010–2016
  • 10. Automotive Market: New Car Sales by China City Tier, China, 2010–2016
  • 11. Automotive Aftermarket: Key Influencing Trends, China, 2016
  • 12. Automotive Aftermarket: Key Influencing Trends, China, 2016
  • 13. Automotive Aftermarket: Timeline of Aftermarket Development, China, 1990–2016
  • 14. Automotive Aftermarket: Automotive Aftermarket Development Lifecycle, Global, 2016
  • 15. Automotive Aftermarket: Vehicle In Operation, China, 2011–2015
  • 16. Automotive Aftermarket: Revenue Forecast, China, 2014–2022
  • 17. Automotive Market: Vehicle in Operation by Brand, China, 2016
  • 18. Automotive Aftermarket: Vehicle in Operation by Age, China, 2015–2022
  • 19. Automotive Aftermarket: Timeline of Automotive Aftermarket Franchise Development, China, Pre 2005–2025
  • 20. Franchising in the Automotive Aftermarket: PEST Analysis, China, 2015
  • 21. Automotive Aftermarket: Percent of Aftermarket Participants by Type of Operation, China, 2010 and 2016
  • 22. Automotive Aftermarket: Consumer Spending by Geographical Distribution, China, 2016
  • 23. Automotive Aftermarket: Customer Preference by City, China, 2015
  • 24. Automotive Aftermarket: Preferred Buying Channels of Aftermarket Products, China, 2016
  • 25. Automotive Aftermarket: Average Annual Vehicle Maintenance Expenditure, China, 2016
  • 26. Automotive Aftermarket: Average Vehicle Service Schedule Interval, China, 2013–2015
  • 27. Automotive Aftermarket: Comparison of Different Channels of Buying Vehicle Spare Parts, China, 2016
  • 28. Automotive Aftermarket: Value Chain, China, 2016
  • 29. Franchising in the Automotive Aftermarket: Key Elements Driving Aftermarket Franchise Development, China, 2015
  • 30. Franchising in Automotive Aftermarket: Key Processes Driving the Aftermarket Franchise Business, China, 2016
  • 31. Automotive Aftermarket: Three Categories of the Automotive Aftermarket, China, 2016
  • 32. Automotive Aftermarket: Service Provider Business Operating Cost, China, 2016
  • 33. Automotive Aftermarket: OEM Distribution Channels, China, 2016
  • 34. Automotive Aftermarket: Company Profile—SAIC Motor, China, 2016
  • 35. Automotive Aftermarket: TyrePlus Distribution Channels, China, 2016
  • 36. Automotive Aftermarket: Bosch’s Distribution Channels, China, 2016
  • 37. Franchising in the Automotive Aftermarket: Company Profile—Harson Service, China, 2016
  • 38. Franchising in the Automotive Aftermarket: Company Profile—Harmony Group, China, 2016
  • 39. Franchising in the Automotive Aftermarket: Company Profile—Suremoov Auto Repair, China, 2016
  • 40. Automotive Aftermarket: Types of eCommerce Service Providers, China, 2016
  • 41. Automotive Aftermarket: Types of eCommerce Platforms, China, 2016
  • 42. Automotive Aftermarket: Online eCommerce Platform Parts Distribution Structure, China, 2016
  • 43. Automotive Aftermarket: Online eCommerce Platform Vehicle Service Distribution Structure, China, 2016
  • 44. Automotive Aftermarket: Revenue Scenario Analysis, China, 2010–2022
  • 45. Automotive Aftermarket: Key Factors to Consider for Entering the Aftermarkets, China, 2016
  • 46. Franchising in the Automotive Aftermarket: Conclusions and Future Outlook, China, 2010–2022
The Chinese automotive aftermarket is likely grow at a strong pace in the next few years from 2017 to 2022. By 2022, it is forecasted that the revenue of the Chinese automotive aftermarket $281.8 billion. Currently, the average age of vehicles exceeds the warranty period (0–3 years). In 2015, the average age of vehicle in operation was 3.3 years. The average lifetime usage period of a vehicle is 8–10 years. A large section of consumers need to go for service and maintenance in the automotive aftermarket. The franchise business model is growing. In the automotive aftermarket, the franchising model is a strategy to integrate the distribution channels. In order to build their reputation, many corporates, through franchising have opened many branches in various locations to provide higher a level of service along with the need to sell vehicle components at lower price. Research Aim The aim of this study is to provide a strategic insight into the potential for Franchising in the Chinese automotive aftermarket. The study presents the current scenario in the Chinese automotive aftermarket by providing a high-level overview of the factors that influence and impact its growth. Research Objectives • To provide a strategic perspective of franchising in the Chinese automotive aftermarket, including key current situations, challenges, and future development possibilities • To estimate the size and sales potential of the Chinese automotive aftermarket in 2022 • To provide a competitive analysis of various automotive aftermarket participants’ activities, market shares, products or services provided, and planned expansion • To provide current Chinese consumers’ potential behavior toward vehicle maintenance • To provide reasons for franchise stakeholder to grow in the Chinese automotive aftermarket Key Questions This Study Will Answer • What is the short-to-medium term outlook for Chinese automotive aftermarket development? • What are the key market trends? • What
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Table of Contents | Executive Summary~ || Key Findings~ || Market Engineering Measurements~ || Automotive Aftermarket Development Lifecycle~ || Chinese Automotive Aftermarket—Revenue Forecast~ || Key Automotive Aftermarket Hotspots in China~ || Total Number of Aftermarket Participants~ || Consumer Preferences by City~ || Key Elements Driving Aftermarket Franchise Development~ || Key Factors to Consider While Entering the Chinese Aftermarket~ | Research Scope, Objectives, Background, and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ || Key Participants Compared in this Study~ | Definitions and Segmentation~ || Chinese Automotive Aftermarket Definition~ | Automotive Aftermarket Overview~ || Country Overview—China~ || New Car Sales by China City Tier~ || Key Influencing Trends~ || Comparison Between OES Parts and Independent Aftermarket (AM) Parts~ || Timeline of Chinese Automotive Aftermarket Development~ || Automotive Aftermarket Development Lifecycle~ | Vehicle in Operation Analysis~ || China—Vehicle in Operation~ || Chinese Automotive Aftermarket—Revenue Forecast~ || China Vehicle in Operation by Brand~ || China Vehicle in Operation by Age~ | Franchising in the Automotive Aftermarket—Outlook~ || Timeline of Automotive Franchise Aftermarket~ || PEST Analysis of Automotive Aftermarket Franchise Development~ || Total Number of Aftermarket Participants~ || Consumer Spending by Geographical Distribution~ | Consumer Behavior~ || Consumer Preferences by City~ || Preferred Buying Channels for Automotive Aftermarket Products~ || Average Annual Vehicle Maintenance Expenditure~ || Average Vehicle Service Schedule Interval of Chinese Consumers~ || Comparison of Different Channels for Buying Vehicle Spare Parts~ | External Challenges—Drivers and Restraints: Automotive Aftermarket~ || Market Drivers~ || Market Restraints~ | Analysis of Franchising in the Automotive Aftermarket~ || Chinese Automotive Aftermarket Distribution Structure Overview~ || Key Elements Driving Aftermarket Franchise Development~ || Barriers to Developing the Aftermarket Franchise Business~ | Comparative Analysis~ || Three Categories of the Automotive Aftermarket~ || Comparison of Different Types of Automotive Aftermarket Businesses~ || Comparison Between OES Parts and Independent Aftermarket (AM) Parts~ || Service Provider Business Operating Costs~ | Distribution Channel Analysis~ || How OEM Distribution Works in China~ || Company Profile—SAIC Group~ || Company Profile—Tyreplus~ || How TyrePlus Distribution Works in China~ || Company Profile—Bosch~ || How Bosch’s Distribution Works in China~ | Automotive Aftermarket Franchise Development Strategy Portfolio~ || Company Profile—Harson Service~ || Company Profile—Harmony Group~ || Company Profile—Suremoov Auto Repairing~ | Automotive Aftermarket Regulation~ || Impact of Regulation on Automotive Aftermarket~ || Emission Standards~ | Part Analysis~ || Manufacturer-level Replacement Parts Revenue~ || Automotive Aftermarket Top Part Suppliers~ || Replacement Rate of Frequently Replaced and Safety-related Parts in the Chinese Aftermarket~ || Case Study—Fee of Workmanship Comparison~ | Online Platform Strategy~ || Various Types of eCommerce Service Providers~ || Main eCommerce Platform Models~ || Online eCommerce Shopping Platform~ || Online eCommerce Platform—Parts Distribution Structure~ || Online eCommerce Platform—Vehicle Service Distribution Structure~ | Forecasts and Trends—Automotive Aftermarket~ || Market Engineering Measurements~ || Chinese Automotive Aftermarket Revenue Scenario Analysis~ || Forecast Scenario Assumptions to 2022~ || Key Factors to Consider While Entering the Chinese Aftermarket~ || Key Automotive Aftermarket Hotspots in China~ || Success Stories~ | Growth Opportunities and Companies to Action~ || Growth Opportunity 1—Growth in Vehicles in Operation~ || Growth Opportunity 2—Increasing Age of Vehicles in Operation~ || Growth Opportunity 3—Rising Awareness of Importance of Vehicle Maintenance~ || Growth Opportunity 4—Diversity in Aftermarket Products ~ || Growth Opportunity 5—Favorable Government Policy~ || Strategic Imperatives for Success and Growth~ | Conclusions and Future Outlook~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Table of Abbreviations~
List of Charts and Figures 1. Automotive Aftermarket: Key Hotspots, China, 2015~ 2. Automotive Aftermarket: Revenue Forecast, China, 2010–2022~ 3. Automotive Aftermarket: Key Industry Participants, China, 2016~ 4. Automotive Aftermarket: Comparison Between OES Parts and IAM Parts, China, 2016~ 5. Automotive Aftermarket: Key Market Drivers, China, 2017–2022~ 6. Automotive Aftermarket: Key Market Restraints, China, 2017–2022~ 7. Franchising in the Automotive Aftermarket: Barriers to Developing an Aftermarket Franchise Business, China, 2016~ 8. Automotive Aftermarket: Three Categories of the Automotive Aftermarket, China, 2016~ 9. Automotive Aftermarket: Comparison of Different Types of Automotive Aftermarket Business, China, 2016~ 10. Automotive Aftermarket: Comparison Between OES Parts and IAM Parts, China, 2016~ 11. Automotive Aftermarket: Service Provider Business Operating Cost, China, 2016~ 12. Automotive Aftermarket: Company Profile—TyrePlus, China, 2016~ 13. Automotive Aftermarket: Company Profile—Bosch, China, 2016~ 14. Automotive Aftermarket: Impact of Regulation, China, 2016~ 15. Emission Standard Implementation Process, China, 2010–2018~ 16. Automotive Aftermarket: Manufacturer-level Replacement Parts Revenue by Category, China, 2016–2022~ 17. Automotive Aftermarket: Top Aftermarket Suppliers by Product Type, China, 2016~ 18. Automotive Aftermarket: Replacement Rate of Spare Parts, China, 2016~ 19. Automotive Aftermarket: Fee of Workmanship Comparison, China, 2016~ 20. Automotive Aftermarket: Market Engineering Measurements, China, 2016~ 21. Automotive Aftermarket: Forecast Assumptions, China, 2010–2022~ 22. Automotive Aftermarket: Key Hotspots, China, 2015~ 23. Automotive Aftermarket: Success Stories, China, 2016~| 1. Franchising in the Automotive Aftermarket: Key Findings, China, 2010–2022~ 2. Automotive Aftermarket: Market Engineering Measurements, China, 2016~ 3. Automotive Aftermarket: Automotive Aftermarket Development Lifecycle, Global, 2016~ 4. Automotive Aftermarket: Revenue Forecast, China, 2014–2022~ 5. Automotive Aftermarket: Percent of Aftermarket Participants by Type of Operation, China, 2010 and 2016~ 6. Automotive Aftermarket: Customer Preference by City, China, 2015~ 7. Franchising in the Automotive Aftermarket: Key Elements Driving Aftermarket Franchise Development, China, 2015~ 8. Automotive Aftermarket: Key Factors to Consider for Entering the Aftermarkets, China, 2016~ 9. GDP Growth, China, 2010–2016~ 10. Automotive Market: New Car Sales by China City Tier, China, 2010–2016~ 11. Automotive Aftermarket: Key Influencing Trends, China, 2016~ 12. Automotive Aftermarket: Key Influencing Trends, China, 2016~ 13. Automotive Aftermarket: Timeline of Aftermarket Development, China, 1990–2016~ 14. Automotive Aftermarket: Automotive Aftermarket Development Lifecycle, Global, 2016~ 15. Automotive Aftermarket: Vehicle In Operation, China, 2011–2015~ 16. Automotive Aftermarket: Revenue Forecast, China, 2014–2022~ 17. Automotive Market: Vehicle in Operation by Brand, China, 2016~ 18. Automotive Aftermarket: Vehicle in Operation by Age, China, 2015–2022~ 19. Automotive Aftermarket: Timeline of Automotive Aftermarket Franchise Development, China, Pre 2005–2025~ 20. Franchising in the Automotive Aftermarket: PEST Analysis, China, 2015~ 21. Automotive Aftermarket: Percent of Aftermarket Participants by Type of Operation, China, 2010 and 2016~ 22. Automotive Aftermarket: Consumer Spending by Geographical Distribution, China, 2016~ 23. Automotive Aftermarket: Customer Preference by City, China, 2015~ 24. Automotive Aftermarket: Preferred Buying Channels of Aftermarket Products, China, 2016~ 25. Automotive Aftermarket: Average Annual Vehicle Maintenance Expenditure, China, 2016~ 26. Automotive Aftermarket: Average Vehicle Service Schedule Interval, China, 2013–2015~ 27. Automotive Aftermarket: Comparison of Different Channels of Buying Vehicle Spare Parts, China, 2016~ 28. Automotive Aftermarket: Value Chain, China, 2016~ 29. Franchising in the Automotive Aftermarket: Key Elements Driving Aftermarket Franchise Development, China, 2015~ 30. Franchising in Automotive Aftermarket: Key Processes Driving the Aftermarket Franchise Business, China, 2016~ 31. Automotive Aftermarket: Three Categories of the Automotive Aftermarket, China, 2016~ 32. Automotive Aftermarket: Service Provider Business Operating Cost, China, 2016~ 33. Automotive Aftermarket: OEM Distribution Channels, China, 2016~ 34. Automotive Aftermarket: Company Profile—SAIC Motor, China, 2016~ 35. Automotive Aftermarket: TyrePlus Distribution Channels, China, 2016~ 36. Automotive Aftermarket: Bosch’s Distribution Channels, China, 2016~ 37. Franchising in the Automotive Aftermarket: Company Profile—Harson Service, China, 2016~ 38. Franchising in the Automotive Aftermarket: Company Profile—Harmony Group, China, 2016~ 39. Franchising in the Automotive Aftermarket: Company Profile—Suremoov Auto Repair, China, 2016~ 40. Automotive Aftermarket: Types of eCommerce Service Providers, China, 2016~ 41. Automotive Aftermarket: Types of eCommerce Platforms, China, 2016~ 42. Automotive Aftermarket: Online eCommerce Platform Parts Distribution Structure, China, 2016~ 43. Automotive Aftermarket: Online eCommerce Platform Vehicle Service Distribution Structure, China, 2016~ 44. Automotive Aftermarket: Revenue Scenario Analysis, China, 2010–2022~ 45. Automotive Aftermarket: Key Factors to Consider for Entering the Aftermarkets, China, 2016~ 46. Franchising in the Automotive Aftermarket: Conclusions and Future Outlook, China, 2010–2022~
Author Jia Yong Lai
Industries Automotive
WIP Number P922-01-00-00-00
Is Prebook No