India CRM Customer Satisfaction Analysis
India CRM Customer Satisfaction Analysis
RELEASE DATE
07-Dec-2005
07-Dec-2005
REGION
Asia Pacific
Asia Pacific
Research Code: 4Z66-01-00-00-00
SKU: IT02437-NA-CR_15800
$3,950.00
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SKU
IT02437-NA-CR_15800
Description
This study maps the customer behaviour and expectations from the implemented CRM solution by Indian enterprises. The analysis highlights the key business challenges driving adoption of CRM solution, vendor evaluation criteria and purchase decision making process in India.
Table of Contents
CRM Survey Overview
- CRM Survey Overview
Demographics of the Sample
- Key Highlights
- Level of CRM Implementation
- CRM Adoption by Product Segments
- CRM Adoption in Verticals
- Vendor Presence
- Tenure of Implementation of CRM
- Number of Users of CRM
- Number of Locations
- User Licenses across CRM Segments
- Organisation Level of Implementation
- CRM Usage by Employee Level
Business Challenges
- Key Highlights
- Critical Business Challenges
Vendor Selection Criteria
- Key Highlights
- Vendor Selection Criteria
Purchase Triggers for CRM Deployment
- Key Highlights
- Purchase Triggers for CRM
- Influencers of CRM Purchase
Level of Customer Satisfaction
- Key Highlights
Loyalty Assessment
- Key Highlights
- Repeat Purchase
- Commitment to the Vendor
- Analysis of Satisfaction Level Versus Loyalty
Frost & Sullivan Award - India CRM Customer Service Leadership Award
- Award Description
- Research Methodology
- Measurement Criteria
Related Research
This study maps the customer behaviour and expectations from the implemented CRM solution by Indian enterprises. The analysis highlights the key business challenges driving adoption of CRM solution, vendor evaluation criteria and purchase decision making process in India.
No Index | Yes |
---|---|
Podcast | No |
WIP Number | 4Z66-01-00-00-00 |
Is Prebook | No |