Mobile is Growing, but Brands Aren't Buying it: How Consumer Attribution Makes Mobile Ads Pay Off
Mobile is Growing, but Brands Aren't Buying it: How Consumer Attribution Makes Mobile Ads Pay Off
RELEASE DATE
27-Jun-2014
27-Jun-2014
REGION
North America
North America
Research Code: D564-00-95-00-00
SKU: IT00530-NA-SF_01653
$2,450.00
In stock
SKU
IT00530-NA-SF_01653
Description
Brands are seeing users consume mobile content in record numbers, so why are those same brands not spending more to reach mobile users? The major reason cited by brands and agencies is the difficulty in quantifying the results of mobile advertising. This Stratecast SPIE report analyzes where a time-honored advertising benchmark falls short; and how leveraging Big Data to gain a more granular, accurate view of the impact of advertising is helping brands make mobile advertising pay off.
Table of Contents
Introduction
Mobile Advertising is Growing, but is Underperforming Other Ads
Click-through Rate Analysis Is Not Enough
Needed: A More Granular Model for Attribution
Leveraging Attribution to Achieve Mobile Engagement
A Platform Leveraging Attribution Modeling for Mobile Engagement
Stratecast - The Last Word
About Stratecast
About Frost & Sullivan
Brands are seeing users consume mobile content in record numbers, so why are those same brands not spending more to reach mobile users? The major reason cited by brands and agencies is the difficulty in quantifying the results of mobile advertising. This Stratecast SPIE report analyzes where a time-honored advertising benchmark falls short; and how leveraging Big Data to gain a more granular, accurate view of the impact of advertising is helping brands make mobile advertising pay off.
No Index | Yes |
---|---|
Podcast | No |
Author | Jeff Cotrupe |
Industries | Information Technology |
WIP Number | D564-00-95-00-00 |
Is Prebook | No |