Mobile VAS: Mobile Infotainment Services and Data Usage in South Asia
Mobile VAS: Mobile Infotainment Services and Data Usage in South Asia
Proliferation of Mobile Data Services to Drive Usage of Infotainment Content
26-Apr-2013
South Asia, Middle East & North Africa
Description
The study provides an in-depth analysis of the mobile infotainment services services markets in India, Bangladesh and Sri Lanka and aims to understand the potential and growth trends for segment in these markets. The study includes an overview of the overall mobile communication services market in each of the country and provides growth forecasts for the mobile entertainment, mobile information and mobile data services. The study also contains a competitive intelligence section which includes profiles of top operators and other value added services vendors. The base year is 2011 and forecast period is between 2012 and 2018.
Table of Contents
Executive Summary
Executive Summary—Market Engineering Measurements
Executive Summary—CEO’s Perspective
Market Overview—Segmentation
Market Overview—Definitions
Market Overview—Definitions (continued)
Market Overview—Key Questions This Study Will Answer
Market Overview—Key Notes and Assumptions
Drivers and Restraints
South Asia Mobile Communication Services Market—Subscriber and Revenue Forecast
South Asia Mobile Communication Services Market—Average Return Per User (ARPU) Trends and Forecast
South Asia Mobile Value Added Services—Subscriber and Revenue Forecast
South Asia Mobile Data Services Market—Subscriber and Revenue Forecast
Forecast Assumptions
Total Mobile Infotainment Services Market—Subscriber and Revenue Forecast
Subscriber and Revenue Forecast Discussion
Total Mobile Infotainment Services Market—Average Return Per User Trends and Forecast
Average Return Per User Trends and Forecast Discussion
Total Mobile Mobile Infotainment Services Market—Percent Revenue Forecast by Country
Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast
Network Based Mobile Infotainment Services Segment—Average Return Per User(ARPU) Trends and Forecast
Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast for Entertainment Services
Entertainment Services—Subscriber and Revenue Forecast Discussion
Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast for Information Services
Information Services—Subscriber and Revenue Forecast Discussion
Data Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast
Data Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast Discussion
Data Based Mobile Infotainment Services Segment—Average Return Per User Trends and Forecast
Data Based Mobile Infotainment Services Segment— Data Usage Forecast
India Mobile Communication Services Market—Subscriber and Revenue Forecast
India Mobile Communication Services Market—Average Return Per User Trends and Forecast
India Mobile Value Added Services Market—Subscriber and Revenue Forecast
India Mobile Data Services Market—Subscriber and Revenue Forecast
India Mobile Data Services Market—Subscriber Forecast by Technology
India Breakdown
India Mobile Infotainment Services Market—Subscriber and Revenue Forecast
India Mobile Infotainment Services Market—Subscriber and Revenue Forecast Discussion
Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast
India Network Based Mobile Infotainment Services Segment—Subscriber Forecast by Service Type
India Network Based Mobile Infotainment Services Segment—Revenue Forecast by Service Type
India Data Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast
India Data Based Mobile Infotainment Services Segment—Data Usage Forecast
Demand Analysis—Respondent Profile
Awareness of Mobile Infotainment Services
Adoption Trends
Reasons for not using Mobile Value Added Services
Preferred Mobile Entertainment Content
Most Preferred Daily Alerts
Current Monthly Spend on Mobile Entertainment Services
Current Monthly Spend on Mobile Information Services
Desired Monthly Spend on Mobile TV Services
Desired Monthly Spend on Video Calls
Desired Monthly Spend on Location Based/Navigational Services
Mobile Internet–Adoption and Trends
Current Monthly Spend on Mobile Internet Services
Desired Monthly Spend on Mobile Internet Services
Smartphones–Adoption and Trends
Smartphones–Operating System
Desired Price of Smartphone
India Data and Value Added Services Segment—Market Share
India Data and Value Added Services Segment—Market Share (Continued)
India Data and Value Added Services Market—Top Competitors
Top Competitors—VAS Vendors
Top Competitors—VAS Vendors (continued)
Top Competitors—VAS Vendors (continued)
Top Competitors—VAS Vendors (continued)
Top Competitors—VAS Vendors (continued)
Top Competitors—VAS Vendors (continued)
Bangladesh Mobile Communication Services Market—Subscriber and Revenue Forecast
Bangladesh Mobile Communication Services Market—Average Return Per User Trends and Forecast
Bangladesh Mobile Value Added Services Market—Subscriber and Revenue Forecast
Bangladesh Mobile Data Services Market—Subscriber and Revenue Forecast
Bangladesh Mobile Data Services Segment—Subscriber Forecast by Technology
Bangladesh Breakdown
Bangladesh Mobile Infotainment Services Market—Subscriber and Revenue Forecast
Bangladesh Mobile Infotainment Services—Subscriber and Revenue Forecast Discussion
Bangladesh Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast
Bangladesh Network Based Mobile Infotainment Services Segment—Subscriber Forecast by Service Type
Bangladesh Network Based Mobile Infotainment Services Segment—Revenue Forecast by Service Type
Bangladesh Data Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast
Bangladesh Data Based Mobile Infotainment Services Segment—Data Usage Forecast
Bangladesh Data and Value Added Services Market Share
Bangladesh Data and Value Added Services Market Share (continued)
Bangladesh Value Added Services Market—Top Competitors
Top Competitors—VAS Vendors
Top Competitors—VAS Vendors (continued)
Sri Lanka Mobile Communication Services Market—Subscriber and Revenue Forecast
Sri Lanka Mobile Communication Services Market—Average Return Per User Trends and Forecast
Sri Lanka Mobile Value Added Services Market—Subscriber and Revenue Forecast
Sri Lanka Mobile Data Services Market—Subscriber and Revenue Forecast
Sri Lanka Mobile Data Services Market—Subscriber Forecast by Technology
Sri Lanka Breakdown
Sri Lanka Mobile Infotainment Services Market—Subscriber and Revenue Forecast
Sri Lanka Mobile Infotainment Services —Subscriber and Revenue Forecast Discussion
Sri Lanka Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast
Sri Lanka Network Based Mobile Infotainment Services Segment—Subscriber Forecast by Service Type
Sri Lanka Network Based Mobile Infotainment Services Segment—Revenue Forecast by Service Type
Sri Lanka Data Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast
Sri Lanka Data Based Mobile Infotainment Services Segment—Data Usage Forecast
Sri Lanka Data and Value Added Services Market Share
Sri Lanka Data and Value Added Services Market Share (continued)
Sri Lanka Value Added Services Market—Top Competitors
Top Competitors—VAS Vendors
Top Competitors—VAS Vendors (continued)
Top Competitors—VAS Vendors (continued)
The Last Word—Predictions
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
Additional Sources of Information on Mobile Infotainment Services Market
Learn More—Next Steps
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Podcast | No |
Industries | Telecom |
WIP Number | P6BB-01-00-00-00 |
Is Prebook | No |